social media, search & reputation management

Post on 22-Nov-2014

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When Digg, Facebook, Twitter and other "social media" sites first emerged, they weren’t associated with search. Connecting the dots, marketers realized that popular content was being prominently indexed and social media sites were bestowing inbound links. Then the"ah-ha" moment, when search marketers realized they could influence front-page search results by "pushing" social media sites into top position, or manage negative publicity by getting social communities to "vote" for more favorable content and effectively decrease the exposure of naysayers. In this session you’ll learn techniques for managing your online reputation to drive traffic and preserve your reputation in a crisis.

TRANSCRIPT

REPUTATION MANAGEMENT

Rhea DrysdaleOutspoken Media@rhea

THE CASE FOR REPUTATION MANAGEMENT

Google OneBox

Vertical Universal Search

SearchWiki Starred Results

SideWiki

Real-Time Search

• 40% of adults 30 and older use the social sites in the fall of 2009

• 73% of adult profile owners use Facebook, 48% have a profile on MySpace and 14% use LinkedIn

• 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.

http://www.pewinternet.org/Reports/2010/Online-News.aspxhttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

CASE STUDY

Local Business Listing

Use the Web Site

Site Links & Indented Results

Wikipedia

Get in Front of the News

Profiles to Rank

Industry Profiles to Rank

Profiles to Push

Get Social

Brand Monitoring

GET THE ORM GUIDE

outspokenmedia.com/guides/orm-guide/

THANK YOU

Contact us:rhea@outspokenmedia.com

Follow us:@outspokenmedia

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