social media strategy for jobseekers
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Adam Blackie MBA ACMA
a.blackie@websmartgroup.co.uk
Exec Forum NetworkingLinkedIn Workshop
15 March 2012 – 7.30 pm
Tonight
1. It’s you, but digital
2. LinkedIn vs social networking
3. It’s all about Communication – Group Experience
4. The importance of having a strategy
5. Hints and Tips for LinkedIn
Me - Adam Blackie
EF Alumni – November 2010
On-line Networking is Important
Peter
McCann
Sabra
Swinson
Digital Personality
The impression that
others receive
when....
..they search for you
OR
..stumble upon you.
Communication
Work
Career Reputation Networking
Social
Fun
Keep the
RED bit
separate
from the
GREEN
bit
Social Networking
Social Networking
Are you already taking part?
Did you notice this Post on the EF LinkedIn group?
Social Networking
Are you already taking part?
Do you monitor your LinkedIn stats?
Communications
Broadcasting
One to One
Experiencing Communication Together
Who am I?
What do I do?
Where do I live?
......or use your elevator pitch.
Experiencing Communication Together
One Minute
BROADCASTING
Experiencing Communication Together
What just happened?
Experiencing Communication Together
One Minute
One to One
Experiencing Communication Together
What just happened?
Reveal and Feedback from Agencies
Experiencing Communication Together
One Minute
Many to Few – LinkedIn Style
Experiencing Communication Together
What just happened?
This is what
broadcasting looks
like to agencies
using LinkedIn.
Communications
Follow the top image!
Your aim - to be in this list
Broadcast Messages
but
More Organised
Strategy is Vital
Experiencing Communication Together
Strategy
Suggested LinkedIn Strategy
LinkedIn Hints and Tips
•Helpful
•Nice
•Regular – See Strategy
•Easy to understand
•Easy on the Eye - consistent
LinkedIn Hints and Tips #2
Create agency targeted content – profile tags and key words
(Hint, Search as if you are an agency, copy the tags from the top ranking people.)
Always link to agencies – consider relevancy? they will move jobs too!
Join Industry Groups – Agencies will spot you -opportunities to “Like”
Open profile – How else will agencies see you?
Available contact details – How else will agencies contact you?
LinkedIn BookMarklet. – Easiest way to post updates
Adam Blackie MBA ACMA
adamablackie@gmail.com
Thank You
Any Questions?
WebSmart ltd. – www.WebSmartgroup.co.uk/WhatWeDo.htm
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