colonial jobseekers - social media for the job search
DESCRIPTION
Presentation to the Colonial Jobseekers group in NC. A high-level overview of the benefits and steps to using Twitter and Facebook in your job search.TRANSCRIPT
Social Media for the Job Search
OverviewFundamentals of Any Search
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Targetingo Industryo Companyo Role
OverviewFundamentals…
Positioningo Experienceo Expertiseo Achievement
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OverviewFundamentals…
Relationship Buildingo Peerso Influencerso Hiring Managers
OverviewFundamentals…
Closingo Qualificationo Interviewo Negotiation
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OverviewFundamentals of a Social Search
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Targeting Positioning
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Relationships
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Closing
OverviewUnique Benefits of Social MediaPublic eye… Open door…
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ClosingQuickTime™ and a
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OverviewTwitter Basics - HomeTweet Stream
Tweet about work
“Retweets” @replies
Search words
OverviewTwitter Basics - ProfileYour tweets
Tweet to peer
Bio
Bloglink
Search for people
OverviewFacebook Basics - Group / Page
Hiring manager
Companyvision
Comment/post
OverviewFacebook Basics - Profile
Targetedads
Find pages/groups
Links
Overview
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Targeting Who’s being social?o Companieso Industry assoc’s
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o Follow/Likeo Listen/monitoro Interact
Fundamentals of a Social Search
OverviewFundamentals of a Social SearchPositioning
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How can you share your expertise?
o Share articleso Join conversationso Complete profiles
OverviewFundamentals of a Social Search
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Relationships
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Who’s being social?o Hiring managerso Peerso Influencerso Followo Join conversationso Add value
OverviewFundamentals of a Social Search
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Closing
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Is your online persona consistent?
o Unified messageo Supporting linkso Professional polish
OverviewSmall victories…
OverviewSmall victories…
Localinfluencers
OverviewSmall victories…
$100, 43 clicks, 700k impressions
OverviewAction Steps…
1. Pick 3 target companies2. Find their employees on Twitter,
follow them3. Find the Facebook page, Like it4. Search for the company name or
product on Twitter, join in the chat, share their articles
5. Repeat…