social media tools for your resturant pantry, may 2012
Post on 17-Dec-2014
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WHAT TO PACK IN YOUR SM PANTRY:�AN INVENTORY OF SOCIAL MEDIA TOOLS�
First, A Metaphor.�
Agencies Are Like Restaurants.�
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Client Centric.�
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The Power of Presentation.�
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Let Off Steam.�
Fancy Tools Required. �
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Fancy Tools Required. �
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Fancy Tools Required. �
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Shiny Tools Syndrome.�
Barely-Used Shiny Tool Syndrome.�
(LOTS �OF �
SHINY �TOOLS.) �
Agenda�
• 4 Tips to Avoid the Barely-‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!) • Tools for Planning Your menu
• Tools for Finding the Best Cri?cs • Tools for Managing your Orders
• Tools for Managing your Business • Desert!
Agenda�
• 4 Tips to Avoid the Barely-‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!) • Tools for Planning Your Menu
• Tools for Finding the Best Cri?cs • Tools for Managing your Orders
• Tools for Managing your Business • Desert!
4 Tips to Avoid Barley-Used Shiny Tool Syndrome�
Tool Tip #1: Make Sure It’s a Tool You Really Need. �
Tip #2: Select the Right Tool For The Job�
Tip #3 - Training & Practice Are Essential. �
Tip #4: Not All Tools Are Created Equal.�
$� $$� $$$�
Agenda�
• 4 Tips to Avoid the Barely-‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!) • Tools for Planning Your Menu
• Tools for Finding the Best Cri?cs • Tools for Managing your Orders
• Tools for Managing your Business • Desert!
Agenda�
• 4 Tips to Avoid the Barely-‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!) • Tools for Planning Your Menu
• Tools for Finding the Best Cri?cs • Tools for Managing your Orders
• Tools for Managing your Business • Desert!
Lets Start a Restaurant!�
Listening Tools�
Listening Tools.
$ $$ $$$
Influencer Identification Tools�
Influencer Identification Tools.
$ $$
Influencer Notification Tools�
Notification Tools.
$ $$
Monitoring & Management Tools�
Monitoring Tools.
$ $$ $$$
Engagement Analytics Workflow Security Support
Awareness listening, aggrega?ng and priori?zing signals across all social channels
Engagement publishing, interac?on and ac?va?on on all channels from a single, central loca?on
Measurement tracking, analysis and repor?ng of reach, engagement, ac?vity, conversion and other key social metrics
Coordina3on organizing and managing people, processes and ac?vity across brands, campaigns, accounts and teams
Integra3on archiving all social data in one place as well as connec?ons to other enterprise systems, data and processes
Engagement PlaKorm A unified pla7orm to monitor, manage and measure your social media iniAaAves
Restaurant Revenue Tools�
Take the Integral View of Revenue. �
PAID OWNED
EARNED ROI
Must Know / Establish:
• Website Objec3ves • Conversion Goals • ABach a $ Es3mate to goal if there is no e-‐commerce.
Business Management Tools.
$ $$$
Now With Social Media
Tracking!
Agenda�
• 4 Tips to Avoid the Barely-‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!) • Tools for Planning Your Menu
• Tools for Finding the Best Cri?cs • Tools for Managing your Orders
• Tools for Managing your Business • Desert!
Agenda�
• 4 Tips to Avoid the Barely-‐Used Shiny Tool Syndrome
(LET’S START A RESTURANT!) • Tools for Planning Your Menu
• Tools for Finding the Best Cri?cs • Tools for Managing your Orders
• Tools for Managing your Business • Desert!
3 QUICK DESERTS�
Facebook Skepticism? �
Facebook Skepticism? �
Facebook Skepticism? �
Earned Vs Paid Media.�
Facebook Skepticism? �
Data is the Key to Making “Earned Media” work in Social Media.�
Desert #1 �
Desert #2 �
Desert #3 �
WHAT TO PACK IN YOUR SM PANTRY:�AN INVENTORY OF SOCIAL MEDIA TOOLS�
INQUIRIES@10LouderStrategies.com
@darbtx
Thank You!�Brad B McCormick
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