social media training: facebook & twitter

Social Media Class: Facebook & Twitter

Wednesday, April 17, 2013

Facebook Lecture

Pages & Profiles •  What’s the difference between a page & a profile?

Content •  Posting frequency •  Posting types

–  Photos –  Links –  Video –  Events –  Tagging –  Sharing

•  Dos & Don’ts •  Sharing Content

–  Friends –  Other pages –  Social networks

Tools •  Ads & promoted posts

Tools •  Custom apps

Tools •  Offers, events, polls

Admin •  Highlighting & pinning •  Analytics •  Adding Admins •  Admin settings

–  Admin panel –  Moderating –  Messages

•  Liking other pages

Design •  Cover photo •  Profile picture •  Tabs •  Rules, regulations

Facebook Q & A

Facebook Workshop

Take a break!

Twitter Lecture

What is Twitter? •  Why you should use it

How to set up a profile •  Choosing a twitter handle •  Profile

–  Photo –  Header –  Name, location, bio

•  Design –  Background –  Colors

Populating •  Where to find content •  How to post content

–  Hashtags –  Short Links –  @ replies –  ReTweeting –  DMs

How to gain followers •  Follow people •  Mention people •  Retweet other people’s tweets •  Share quality content

Examples •  Personality, humor •  Customer services •  Expert •  Chats •  Tips

Examples •  Southwest Airlines

Twitter Q & A

Twitter Workshop

Thank You!

@theabbiagency @connieaguilar @nicolerosedion

@tywhitaker