social media trends - 2011

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Trends in Social Media

Michael C. DeAloia

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Trends in Social Media

• What is Social Media?• Top Ten Social Media Sites• Trends• Questions/Answers

So what is Social

Media?

@Techczar

@Techczar

“Social Media is like teen sex. Everyone wants to do it.

Nobody knows how. When it’s finally done, there is surprise

it’s not better.”

-Avinash Kaushik “Analytics Evangelist”

Google

“Social Media is an umbrella term that defines the various

activities that integrate technology, social

interaction, and the construction of words, pictures, videos, and

audio.”–Wikipedia

(www.wikipedia.org)

@Techczar

“Social Media is ‘word-of-

mouth’ in the web

environment.”-Tech Czar, sometime ago

over a martini

@Techczar

@Techczar

“Over 80% of Americans Use Social Media Monthly.”

-Forrester, The Broad Reach of Social Technologies 2009

“2/3 of the global internet population visits social networks.”

-Nielsen, Global Faces: Networked Places, 2009

@Techczar

“Social Media has overtaken adult entertainment and email as the #1 activity on the web.”

-socialnomics, Social Media Blog

@Techczar

STATS:• 800 million Users• 350 million Users accessing Facebook from mobile devices• 53.5 billion minutes spent on Facebook in September 2011• 75% of Users are from outside U.S.• 2,000 employees• $4.7 billion in revenue

Stats:• 200 million Users/106 million active accounts• 24% of Twitter Users have no followers• 230 million “tweets” per day• 600 million search queries in Twitter a day• 55% of daily users do so through mobile devices• 400 employees• $140 million in revenue

STATS:• 115 million users• $121 million in revenue for the 2Q of 2011• 32% of that revenue is from outside the U.S.• 1 million new users each week• 1 million companies have a page• 2 billion people searches annually• $485 million (projected) in revenue for 2011

• 80.5 million users

• 60 million users

• 32 million users

• 25 million users

• 15.5 million users

• 11.5 million users

• 7.4 million users

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