social media trends 2015

what to watch out for and (maybe) start this yearSOCIAL TRENDS 2015

technology, media & telecommunications

79% in 2014, 85% in 2013 and 82% in 2012 (thanks @dunstewart)

know what’s happeningMs Meeker knows what’s happening

content vs. clicksThe Attention Web 1

engagement time • mouse movement • scroll depthChartbeat is changing what we measure

thank gawd….(death to) Clickbait 2

return visitors • unique visitorspageviews vs. attention web

no longer outliersthe long (slanted) story

this has always been “content marketing”Storytelling 3

less about the company • more about the storybranded hashtags

if you build it, people will comeCrowdfunding content 4

industry and sector specific niche audiences • hyper local

the renaissance of the conversationPodcasting 5

the democratization of citizen commentaryRaur

vine • instagram • auto-play • adsVideo 6

publisher vs. producer accreditation

getting beyond the vanity metricsMeasurement 7

your goals visualizeddashboards

ubiquity reigns • service layers • invisible appsMobile 8

Uber • Snapchat • Instacart • Squarethe “sharing economy” • deregulation

security • proximity access • paymentsB2B 9

wayfinding • payments • “just in time” marketingbeacons

it’s the new zeitgeistDesign 10

but they could be • #3Dprintingnot everybody’s a designer

THANK YOU…