what to watch out for and (maybe) start this year
SOCIAL TRENDS 2015
technology, media & telecommunications
79% in 2014, 85% in 2013 and 82% in 2012 (thanks @dunstewart)
know what’s happening
Ms Meeker knows what’s happening
engagement time • mouse movement • scroll depth
Chartbeat is changing what we measure
return visitors • unique visitors
pageviews vs. attention web
this has always been “content marketing”
Storytelling
less about the company • more about the story
branded hashtags
if you build it, people will come
Crowdfunding content
industry and sector specific
niche audiences • hyper local
the renaissance of the conversation
Podcasting
the democratization of citizen commentary
Raur
vine • instagram • auto-play • ads
Video
getting beyond the vanity metrics
Measurement
ubiquity reigns • service layers • invisible apps
Mobile
Uber • Snapchat • Instacart • Square
the “sharing economy” • deregulation
security • proximity access • payments
B2B
wayfinding • payments • “just in time” marketing
beacons
but they could be • #3Dprinting
not everybody’s a designer