social media workshop at jordan university

Khaled El AhmadSocial Media Consultant / Trainer

Hashtag: #SMJU

Wi-Fi: zainj-oPass: zain1234

Did you know 2013Video - 1

Browser

Email

Keywords

Name Brand

Sector Competition

Keywords

What is

?

Social Interaction

Think Content

Think Content

Photo credit: http://bit.ly/w5PtXf

Traditional Media

Photo credit: http://bit.ly/w5PtXf

Photo credit: http://bit.ly/w5PtXf

Photo credit: http://bit.ly/w5PtXf

It’s about people, not about things

Word of Mouth

“Online Relations” is the new King

UGCrefers to various kinds of media content, publicly available, that are produced by end-users.

User Generated Content

Social Networking sites (Facebook, Twitter, Linkedin)Blogs (Wordpress, Blogger, Tumblr) Video sharing sites (YouTube) Photo sharing sites (Flickr) Crowdsourcing (Wikipedia) User reviews (Amazon, Yelp)Streaming sites (Ustream) Social bookmarking (Digg, del.icio.us)

Social Media Platforms

Facebook Cover Photo Nescafe - 2

3rd Arab Social Media Forum

Yam

mer

.com

Be Honest

Google Search Shortcuts

http://accounts.google.com/CreateAccount

Google Search Hacks http://bit.ly/WGSb2v

Fair Go BroVirgin Mobile - 3

What is RSS?Really Simple Syndication

Google ReaderVideo - 4

Monitor

Tools

Tools

Lists

Tools

More Tools

Digital Media Plan

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Digi

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Pla

nPlatforms Criteria for measurement

Monitor PlanRoles & Responsibilities

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10% Brand - 20% Sector - 70% valuable/Sharable/Entertaining Content

Ask your community - take polls and share results

Conversational Calendar

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KPIsRate of interaction

Direct Reach

Likes or content appreciation

Sharing or content amplification

Sentiments

La PierDu Monde - 5

TwitterJournalism - 6

How-To (Arabic)Twitter - 7

Twitter

Twitter

Twitter has over 500M registered users

175M Tweets per day

Majority of Tweets are 40 characters long

The Average user has 115

4Mil Estimated Active Tweeps in Arab region as of October 2012 Number of Active Twitter Users in Jordan October 2012 was 80K

Following Followers

YOU

1. Denial 2. Presence 3. Copy Paste

5 Stages of Twitter Acceptance

4. Conversing 5. Addiction

Tweet A Message of 140 characters or less

@Username + Message This mention tweet will be visible for both followers

Mention (@)

RT @Username + Message Repeating someone else’s Tweet amplify it’s effect

Re-Tweet (RT)

Hashtag (#)

#Topic Helps you filter all discussion relevant to a specific event or topic

#Amman #KSA

#ReformJO

#Sales #Telecom

#SMJU #AmmanTT

DM Send a Follower a private message

Direct message (DM)

Saving / Bookmarking Tweets

Favorite

Find Lists or create your own (Public or Private)

Listorious.com

Lists

How to find New Followers

Follow Family & FriendsInvite Email Contacts

Find popular Tweep in your area and follow their followers

Search by Keywords (City, Sector, topic..)

Search specific list Search certain hashtags

Spread the word about your Twitter Handle

Follow Friday (#FF)

Twitter Content

Mind the 140-char limit

CSR & PR Events

Retweet other rich tweets

Ask questions and seek people’s opinion

Provide answers and guidanceBlog Posts

Inspiration Quotes

Informational Tweets

Photo or Video Tweets

Sector Fresh Articles

- Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say it on twitter- Please don’t post the same post from multiple accounts- Give more than you take- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!

Twitter Custom Background http://bit.ly/XKEO2B

How-To (Arabic)Facebook - 8

Facebook

11% of World Population has a facebook Account

1 Billion facebook > 750Mil Motor vehicle

50% Log on to facebook everyday

Average user has 130 friends & spends 700 min per monthThere are 48.5 Million Facebook users in MENA

FacebookThere are 2,477,820 users on Facebook in Jordan

Tips on Engagement

Morning Quotes

Weather updates

Create Polls

Contests

Country pictures

Post and tag users in photos and videos

Keep content fresh and relevant

Post at Peak hours

Brand Products

Use Open end Questions

Matches

CSR & PR Events

Inspiring pictures

Facebook Timeline• Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information

• Messaging : Now customers can inbox Brands.

• No more Landing Page: No more Brand Abuse.

• Pin Feature: brands can pin certain post to stay on top.

• Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.

Facebook DimensionsWidth Height Notes

Cover Photo 851px 315pxProfile Image 180px 180px Scaled down automatically to 32x32pxLink Thumbnail 90px 90pxUploaded Photos 2048px 2048pxDisplayed Photos 960px 720pxPinned Post 403px 403pxApplication Favicon 16px 16pxApplication Icon 110px 74px Size limit of 5MBMilestone Picture 843px 403px

Conversational Calendar Sunday /10/2012

FacebookMorning quote 10:00 AMProduct 03:00 PMMatch post 06:00 PM

TwitterMorning quote 10:00 AMArticle 01:00 PMSector Article 04:00 PMInspiring Picture 07:00 PMSector Article 11:00 PM

LinkedIn

LinkedInLinkedIn has over 175Mil+ professionals as of August 2, 2012

LinkedIn members did nearly 5.3 billion professionally-oriented searches in 20112

62% of LinkedIn users are outside the USA

5Mil Estimated LinkedIn users in Arab World as of June 2012

Number of LinkedIn Users in Jordan by November 2012 is 211,792

LinkedInOptimize your Title

Join up to 50 relevant Groups

Customize your URL

Engage through Q&A

Endorse to be endorsed

Add Applications

PinterestPinterest has over 10.4Mil users as of December, 2011

Most of the sites users are females

Nearly 12Mil monthly unique visitors

It is the fastest site in history to break through the 10 million unique visitor mark

PinterestIt’s NOT about YOU

Have ONE Board that is pure SHOWOFF

Everybody LOVES a STORY

Reach for the Sweet Spot

Give away the Good Stuff

Don’t be all Business

A Guide to PinterestVideo - 9

Pinterest A Case StudyVideo – 10

Questions?

Khaled El AhmadSocial Media Consultant / Trainer

I’m on twitter @ShusmoDownload Slide: slideshare.net/kelahmad