social networking for business

WELCOMETO

SOCIAL NETWORKINGFOR BUSINESS

What is Social Media?

What is Social

Networking?

What is Social

Marketing?

ToolsVisibility

Application

In 2010, Gen Y'ers out numbered

"Baby Boomers“......And, 96% of them are involved in social media.

Who Are Gen Y’yersand why should I

care???

In 2010, Gen Y'ers out numbered

"Baby Boomers“......And, 96% of them are involved in social media.

Who Are Gen Y’yersand why should I

care???

For how we:

Purchase Products or Services

Sell/Liquidate what we not longer wish to maintain/poses

A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse‐chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. ‐Wikipedia

A podcast is a series of digital media files, usually digital audio or video, that is made available for download via web syndication.   ‐Wikipedia

1.

2. Podcast

3. Social Networks

5. Online Video

4. Social Filtering or Collaborative Filtering

Business to Business

Business to Consumer

Additional Interaction

Joining groups within the various sites will allow you to connect with others having same or similar interests.

This is a quick way to grow a network of persons you do not already have a relationship with

SOCIAL NETWORKING IS

A dialog, not a monologue

An exchange of ideas and information

Adding value to communities you join

A vehicle to keep you top of mind when

someone is in need of your product or

service

ALL OF YOUR NETWORKS CAN BE SET UP TO LEAD BACK TO YOU, VIA YOUR BLOG, WEBSITE OR BOTH

All About

the reader, and what may

be of value

to

the reader

Your Social Sites allow you to direct others back to your blog or website

Facebook.comLinkedIn.com

Plaxo.comTwitter.com

MySpace.com

THE MOST COMMONLY UTILIZED

SOCIAL MEDIA SITES

ActiveRain.comTrulia.comZillow.com

Agentsonline.netREOPro.ning.com

BrokerAgentSocial.comeRealEstateSocial.com

SITES SPECIFICALLY RELATED TO THE REAL ESTATE INDUSTRY

Who is your target audience?

Does your audience spend time online?

Where does your target audience spend online time?

Participating

Learning

Observing

FF4CFriendsFamily

ColleaguesCustomersClassmatesCommunity

HAVING SAID ALL OF THAT……..

CREATE YOUR SOCIAL NETWORKING PLAN

Determine WHY you want to participateDetermine WHAT you look to get out of the participationAcknowledge the TIME COMMITMENT

How much time will you allocateWill you be replacing another means of prospecting

What do you currently have in the worksDo you have a websiteDo you have a blogDo you blog on another site (Active Rain, your FB Business page)Are you on FACEBOOK, LinkedIn, Twitter

What

VALUE can YOU add

to a social community

Are you Connected Following Friending

Real Estate Agents or

Builders

Could you write Blogs about lending /housing matters and make them available to Real Estate Agents, Builders orLendersto utilize in their social efforts

Who is out there willing & able to help you spread the word about your service or

offering?

WHAT ABOUT BEING THE VOICE OF KNOWLEDGE COMMENTING ON THIS POST?

OR ADVISING ON HOW TO OVERCOME THE HURDLES

JOINING NETWORKS/SETTING UP ACCOUNTS

Profile Information-your own and what you can learn about others

Do I have to post a photo? Settings-privacy issues Status Updates Brand Identity Meridian Title Corporation Personal versus Business References-asking for and writing for others Reputation Management

How MUCH $$$$

POINTS TO PONDER

50% of all Homebuyers are on Social Networking Sites

79% of 18-24 year old homebuyers are on Social Networking Sites

90% of Homebuyers use internet as their main source of info

Will you have an opportunity with any of them?Are YOU where THEY are?

SOCIAL MEDIA IS

A cost effective marketing methodAllowing you to connect with potential

customersNetwork with other industry

professionals Is a great way to build your authority

credibility

LET ME KNOW IF YOU NEED ADDITIONAL INFORMATION