social networking intranet

Social Networking:The Intranet’s Killer AppBill Cava, CTO, Ektron, Inc.

Social Networks

Web technology becomes human centered

The natural evolution

Static files servers ~1996Data-driven Websites ~1998Website as Application ~2000Website as Community ~2005

nutshell is …

Social networking is not a fad, its growingexponentially, but …

… hands?

Do you feel that social networks improve yourability to get work done more efficiently?

So if I am a _______

Marketing person -- can it help me to produceconsistent messaging?

30 years go

10 years ago

today

three ways to find information

Screen shot of menus

Let employees discover information using theirsocial connections

What purpose do intranets serve?

"An intranet is a corporate network that uses webservers and browsers to provide companyinformation such as benefits plans, etc. to

corporate employees in an easily accessiblefashion." - att

organizations want the intranet to be…

• a portal for finding company information• a directory of employee phone numbers• educating employees on company policies• connecting offices together regardless of geographic location• building your organizations brand internally• defining and articulating corporate culture• improving communications• improving morale

big gap between the wants and the haves

Why intranets fail

Intranets fail when companies fail to understand itis the users, not the company or the policies, who

determine the intranets success.

Drive traffic to your … intranet?

How to make an intranet succeed?

Employees need to have a personal stake in theintranet and feel that it is an integral part of their

work day

The Intranet as the organization’s community hub

Forums for discussion, polls for voting, photos forentertainment, blogs for educating

Why is Social Networking the intranet’s “Killer App”?

You give employees something that they can’tlive with without in their day to day job

thank you!

Keep in touch!

Bill Cavawilliam.cava@ektron.com