social networking intranet
TRANSCRIPT
Social Networking:The Intranet’s Killer AppBill Cava, CTO, Ektron, Inc.
Social Networks
Web technology becomes human centered
The natural evolution
Static files servers ~1996Data-driven Websites ~1998Website as Application ~2000Website as Community ~2005
nutshell is …
Social networking is not a fad, its growingexponentially, but …
… hands?
Do you feel that social networks improve yourability to get work done more efficiently?
So if I am a _______
Marketing person -- can it help me to produceconsistent messaging?
30 years go
10 years ago
today
three ways to find information
Screen shot of menus
Let employees discover information using theirsocial connections
What purpose do intranets serve?
"An intranet is a corporate network that uses webservers and browsers to provide companyinformation such as benefits plans, etc. to
corporate employees in an easily accessiblefashion." - att
organizations want the intranet to be…
• a portal for finding company information• a directory of employee phone numbers• educating employees on company policies• connecting offices together regardless of geographic location• building your organizations brand internally• defining and articulating corporate culture• improving communications• improving morale
big gap between the wants and the haves
Why intranets fail
Intranets fail when companies fail to understand itis the users, not the company or the policies, who
determine the intranets success.
Drive traffic to your … intranet?
How to make an intranet succeed?
Employees need to have a personal stake in theintranet and feel that it is an integral part of their
work day
The Intranet as the organization’s community hub
Forums for discussion, polls for voting, photos forentertainment, blogs for educating
Why is Social Networking the intranet’s “Killer App”?
You give employees something that they can’tlive with without in their day to day job
