socialmedia integration

Tags:

Post on 02-Nov-2014

1.045 Views

Category:

Technology

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

โดยคุณบัญญพนต์ พูลสวัสดิ์Social Media for Sales & Marketing17 June 2012

TRANSCRIPT

Social Media Integration A Foundation of Social Media Integration

Presented by @daydev Banyapon Poolsawasd http://www.daydev.com Twitter: @daydev Facebook: http://www.facebook.com/banyapon Google+: Banyapon

Social Integration

Integration studies have demonstrated the positive impact of interaction on isolated groups of society.

•  Significance •  Quality of Life •  Physical Health •  Validation •  System Integration

Theory of Social Integration

Social Media Integration powered by @daydev

Social Media Integration

One of the most logical ways for companies to capitalize on this trend is to integrate their social media campaigns with their websites.

•  Shared •  Shared •  Shared •  Shared •  Shared…………. ( > <“)

Theory of Social Media Integration

Social Media Integration powered by @daydev

Every man fight his own “War” Content is a “King”

Device is a “Queen” Marketing is a “King of King”

Social Media Integration

Social Media Integration

Social Media Integration powered by @daydev

Social Media Integration powered by @daydev

{ } STAND OUT!!!

Business

Social Media Integration powered by @daydev

RENOVATE WEBSITE 1

Social Media Integration

Social Media Integration powered by @daydev

MANAGE AND ORGANIZE STRUCTURE 2

Social Media Integration

Social Media Integration powered by @daydev

CONNECT ENGAGE

BUSINESS

+ =

Social Media Integration

Social Media Integration

Social Media Integration powered by @daydev

22,348 TOTAL FANS

5,052,057 FRIENDS OF FANS

PEOPLE TALKING ABOUT YOUR PAGE (Average) 197

Social Media Integration

Social Media Integration powered by @daydev

FACEBOOK ACTIVITY 1

24,280

Social Media Integration powered by @daydev

FACEBOOK ACTIVITY 1

24,280

Social Media Integration

Another Business Models

Facebook’s Mobile-Only Ad Product

The new Facebook flow for mobile payments requires no typing and looks like this.

Social Media Integration

Social Media Integration

Social Media Integration

A Good Playground, A Good Campaign

Social Media Integration

Social Integration!

Social Media Integration

iOS6

Social Media Integration

Social Media Integration

Watch

Shared or Invited to Friends

Custom

Customized something for Someone

Girl friend

Play 20%

Love 80%

Get Friends 100%

Social Media Integration

Open Graph

Social Media Integration

“Aggregation”

Social Media Integration

Pine

Social Media Integration

Social Media Integration powered by @daydev

Social Media Integration

Social Media Integration

Social Media Integration

Social Media Integration

Social Media Integration

I want to see her Secret album.

A Digital Campaign with Open Graph

Or API. (and request access) Create

With “Good Copy” or “Reward”

Consider / Funny enjoy with shared

Allow Access

Open Graph OK

Her Secret Album

Administrator Control

FIN!

Social Media Integration

Social Media Integration

Social Media Integration

Social Media Integration powered by @daydev

Social Media Integration

Find Friend Twitter API

Google API

Social Media Integration

Google Street View API

Test Drive Online: http://www.daydev.com/demo/testdrive/

Social Media Integration

Google Street View API

Test Drive Online: http://www.daydev.com/demo/custominfo/

Social Media Integration

Is mobile growing across the board?

Social Media Integration

Optimizing Your Website / Campaign for Mobile Users

Simplify. Then Simplify Again. And Again

The first step in creating a mobile site is determining what content you’ll include. Given the restricted amount of screen space, it’s important to figure out what key pieces of information your visitors will probably be looking for.

Plan Your Site Layout. One technique I encourage people to use is to think like Steve Jobs. HTML5!

Social Media Integration

1

Match the Branding Elements From Your Standard Site to Your Mobile Site

M – Payment, M-View, M- User, M-Everything Keep the color palette and the brand imagery consistent between your mobile site and your standard site.

Social Media Integration

2

Avoid Flash or Java The obvious reason for avoiding Flash is that Apple products do not support Flash and have declared that they have no intention to do so in the future.

4 Allow People to Visit the Full Site

Here the Geek Squad allows users to return to the main site at any point with a link at the bottom of the page.

Social Media Integration

3

Social Media Integration

Social Media Integration

Onswipe Makes Any News Site Touch-Enabled With HTML5 Magic

Social Media Integration

Built on HTML5 Technology Sencha Touch 2, a high-performance HTML5 mobile application framework, is the cornerstone of the Sencha HTML5 platform.

Social Media Integration

Built on HTML5 Technology •  Smoother Scrolling and Animations •  Adaptive Layouts •  Native Packaging

Social Media Integration

•  Take advantage of HTML5 and CSS3 •  Use JavaScript to write your code •  Access Native Features •  Deploy your app to Multiple Platforms •  Get help from the growing Community

With PhoneGap you can

Social Media Integration

No Content, No Business

Thank You for Attention! Banyapon Poolsawasd

top related