#solopr transcript – 9/21/2011 - soloprpro.com · dariasteigman sep 21, 1:56pm via tweetdeck 3b....
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#SoloPR Transcript – 9/21/2011
SoloPR Sep 21, 2:00pm via TweetGrid.com
Thanks everyone for another insightful chat. The transcript will be up on soloprpro.com tomorrow! #solopr
cloudspark Sep 21, 2:00pm via web
@jgombita @KellyeCrane #privacy and #security are top issues, but rarely discussed and convienence seems to win the day. #soloPR
deegospel Sep 21, 2:00pm via TweetGrid.com
@karenswim I'm not in the mood for stupidity today and I didn't find it funny. #solopr
JanetLFalk Sep 21, 2:00pm via TweetDeck
@cloudspark Netflix joines the list with Exxon re Valdez, among others #solopr
SoloPR Sep 21, 1:59pm via TweetGrid.com
We're at the end of our (always quick) official hour. We keep chatting on the hashtag all week, so feel free to keep going! #solopr
MaxwellStevens Sep 21, 1:59pm via TweetDeck
Nooo! Been fun! RT @dariasteigman: Wow. Another hour of #solopr ubersmarts goes by. Thanks for the great convo everyone.
dariasteigman Sep 21, 1:59pm via TweetDeck
+1 RT @fransteps: A3B: Think @netflix should read the Cluetrain Manifesto.....and memorize it! #solopr
cloudspark Sep 21, 1:59pm via web
@KellyeCrane @jgombita we should be thanking netflix for giving us all a great PR case study in how NOT to communicate #soloPR
jgombita Sep 21, 1:59pm via web
@KellyeCrane @cloudspark saw @doctorow speak @agotoronto last wk. He's not keen on how much control/power we allow these companies. #solopr
dariasteigman Sep 21, 1:59pm via web
Wow. Another hour of #solopr ubersmarts goes by. Thanks for the great convo everyone.
MuslimNewMedia Sep 21, 1:58pm via TweetChat
agreed RT @karenswim: Letter was response to its drop in stock prices, period not a genuine attempt to communicate w/ clients #solopr
3HatsComm Sep 21, 1:58pm via TweetChat
A3 look at it from customer side: Does split help your brand, is there an upside, a benefit to market to customer beyond new name? #solopr
fransteps Sep 21, 1:58pm via TweetChat
@KristK Sure you can...but you'll need bigger hair for those flix. #solopr
KristK Sep 21, 1:58pm via TweetGrid.com
A3: Can't I just watch Dirty Dancing and Top Gun again (and again)? #solopr
fransteps Sep 21, 1:58pm via TweetChat
A3B: Think @netflix should read the Cluetrain Manifesto.....and memorize it! #solopr
SoloPR Sep 21, 1:58pm via TweetGrid.com
Yes! Think of investors *before* RT @JanetLFalk: A3B if a public co, consider impact on trading & stock price; Wall St is key aud. #solopr
cloudspark Sep 21, 1:57pm via web
@KristK i see it frequently. my word-nerd side always catches it. quick hint - you service objects, you serve people :-) #soloPR
fransteps Sep 21, 1:57pm via TweetChat
RT @KellyeCrane A3: A clearer explanation of why also helps! Today consumers are sophisticated &can smell when a co is disingenuous. #solopr
KellyeCrane Sep 21, 1:57pm via TweetDeck
@jgombita @cloudspark In exchange for ease of use, sometimes I'll make a tradeoff. It's only $99 bucks. #solopr
dariasteigman Sep 21, 1:57pm via TweetDeck
RT @KellyeCrane: A3: A clearer explanation of why also helps! Today's consumers are sophisticated, and can smell when a co is disingenuous. #solopr
karenswim Sep 21, 1:57pm via TweetChat
RT @KellyeCrane: : A clearer explanation of why also helps! Todays consumers are sophisticated, can smell when a co is disingenuous. #solopr
jgombita Sep 21, 1:57pm via web
@cloudspark @fransteps too funny. Sounds like disillusionment with cable companies is a universal concept. #solopr
karenswim Sep 21, 1:56pm via TweetChat
@jgombita heehee, you're right on this one I totally am, don't believe their sincerity for a second :-) #solopr
KellyeCrane Sep 21, 1:56pm via TweetDeck
A3: A clearer explanation of why also helps! Today's consumers are sophisticated, and can smell when a co is disingenuous. #solopr
cloudspark Sep 21, 1:56pm via web
@garrettkuk a co's unhappy customers are ripe and ready for a competitor. hope someone at the competition is listening. #soloPR
fransteps Sep 21, 1:56pm via TweetChat
Game on, @redbox! RT @garrettkukA3: id *love* to see @redbox launch a (social?) mktg push for DVD rental to dissed @netflix folks #solopr
dariasteigman Sep 21, 1:56pm via TweetDeck
3b. Step 1 is to understand HOW you want to brand. e.g., whether keeping historic linkage or all new. Then develop the strategy. #solopr
karenswim Sep 21, 1:56pm via TweetChat
@garrettkuk Blockbuster has already jumped on the wagon, got a mailer this week, would be good for @redbox to jump in #solopr
PRjeff Sep 21, 1:56pm via TweetChat
Just remember focus groups at best indicate what types of q's to ask-there's far more valid research methods 2use #solopr
KristK Sep 21, 1:56pm via TweetGrid.com
A3B: dig deep into business analytics and client trends. They'll guide your next steps. #solopr
JanetLFalk Sep 21, 1:56pm via TweetDeck
A3B if a public co, consider impact on trading & stock price; Wall St is key aud. #soloPR
jgombita Sep 21, 1:55pm via web
Cynical! RT @karenswim: Letter was a response to its drop in stock prices, period not a genuine attempt to communicate with clients #solopr
KellyeCrane Sep 21, 1:55pm via TweetDeck
A3: First, you should have comprehensive messaging from *both* companies, and pre-determined channels for dissemination. #solopr
fransteps Sep 21, 1:55pm via TweetChat
@cloudspark @fransteps @jgombita Amen! #solopr
garrettkuk Sep 21, 1:55pm via HootSuite
A3: i'd *love* to see @redbox launch a (social?) mktg push for their DVD rental to dissatisfied @netflix folks #solopr
jgombita Sep 21, 1:55pm via web
@KellyeCrane (@cloudspark) you want to go with an operating system that is NOT Open Source? #solopr
karenswim Sep 21, 1:55pm via TweetChat
@cloudspark It stinks which is why I liked the DVDs but now opting for OnDemand or Redbox #solopr
fransteps Sep 21, 1:55pm via TweetChat
A3B: Research, focus groups -- internal AND external -- and some serious strategic planning. #solopr
MaxwellStevens Sep 21, 1:54pm via TweetDeck
A3: Research whether diff name will really help. A past co. I worked for discovered it looked like hiding from past mistakes. Oops! #solopr
KristK Sep 21, 1:54pm via TweetGrid.com
RT @JanetLFalk: A3B Eval key aud, their concerns, downside, best way to communicate, timing, regulatory issues, then split #solopr
cloudspark Sep 21, 1:54pm via web
@fransteps @jgombita anytime the cable company is your standard, it's time to evaluate. seriously. #soloPR
KristK Sep 21, 1:54pm via TweetGrid.com
RT @SoloPR: Q3 followup: What should a company that wants to break apart its business do from a PR/branding perspective? #solopr
karenswim Sep 21, 1:54pm via TweetChat
RT @JanetLFalk: A3B Eval key aud, their concerns, downside, best way to communicate, timing, regulatory issues, then split. #solopr
karenswim Sep 21, 1:54pm via TweetChat
@cloudspark @kellyecrane hahahaha! #solopr
cloudspark Sep 21, 1:53pm via web
@karenswim streaming is quite terrible, selection is near nil unless you're in the under 10 set. #soloPR
KellyeCrane Sep 21, 1:53pm via TweetDeck
@cloudspark I've already been looking at AppleTV as a possible replacement, personally. #soloPR
JanetLFalk Sep 21, 1:53pm via TweetDeck
A3B Eval key aud, their concerns, downside, best way to communicate, timing, regulatory issues, then split. #soloPR
karenswim Sep 21, 1:53pm via TweetChat
Tell em Dee, lol! RT @deegospel: a3. yall better be glad I have a sense of humor and am in PR lol #solopr
jgombita Sep 21, 1:53pm via web
@fransteps I rarely answer these surveys (or agree to phone ones) for just that reason: WIIFM? I will do it as a THANKS if its great #solopr
FelixWetzel Sep 21, 1:53pm via Echofon
@KellyeCrane it isn't perfect. But the higher reach & frequency, the more cut through you will have. similar to media planning #solopr
karenswim Sep 21, 1:53pm via TweetChat
A3: The letter was a response to their drop in stock prices, period, not a genuine attempt to communicate with clients #solopr
cloudspark Sep 21, 1:53pm via web
@KellyeCrane i think you're going to see amazon, google tv invigorate competition in that space. #soloPR
deegospel Sep 21, 1:52pm via TweetGrid.com
a3. y'all better be glad I have a sense of humor and am in PR lol #solopr
SoloPR Sep 21, 1:52pm via TweetGrid.com
Q3 followup: What should a company that wants to break apart its business do from a PR/branding perspective? #solopr
cloudspark Sep 21, 1:52pm via web
@karenswim @kellyecrane two words: job. opening. #soloPR
garrettkuk Sep 21, 1:52pm via web
RT @cloudspark: @deegospel to be clear, they "serve" their clients. "servicing" is a whole other profession :-) #soloPR
karenswim Sep 21, 1:52pm via TweetChat
@MuslimNewMedia I opted for tofu but you definitely know my tastes :-) #solopr
jgombita Sep 21, 1:51pm via TweetDeck
RT @JanetLFalk: @KellyeCrane There was so much volume, there was a separate slot in the PO at Grand Central in NYC for Netflix! #soloPR
MaxwellStevens Sep 21, 1:51pm via TweetDeck
Yum! RT @MuslimNewMedia: @karenswim eat your Cheerios, my friend ( sprinkle cardamom, cayenne and cinnammon on 'em) #solopr
dariasteigman Sep 21, 1:51pm via TweetDeck
LOL RT @fransteps: Hey, I bet we all raise our Klout score today in topics of Netflix Qwikster, streaming. Quick. Check now! #solopr
dariasteigman Sep 21, 1:51pm via TweetDeck
LOL RT @fransteps: A3: Hey, I bet we all raise our Klout score today in topics of Netflix Qwikster, streaming. Quick. Check now! #solopr
SoloPR Sep 21, 1:51pm via TweetGrid.com
Agree- always dangerous RT @garrettkuk: ...they're in all-out reaction mode (delayed apology ltr, @qwikster fiasco) #solopr
JanetLFalk Sep 21, 1:51pm via TweetDeck
@KellyeCrane There was so much volume, there was a separate slot in the PO at Grand Central in NYC for Netflix! #soloPR
karenswim Sep 21, 1:51pm via TweetChat
@cloudspark the same bonehead who thought price hike without focus group and no comm. was smart cc@KellyeCrane #solopr
jgombita Sep 21, 1:51pm via web
@dariasteigman indeed! Interesting #cxo chat on Monday (with guest moderator) about "firing" customers who aren't worth hassles. #solopr
MuslimNewMedia Sep 21, 1:50pm via TweetChat
@karenswim eat your Cheerios, my friend ( sprinkle cardamom, cayenne and cinnammon on 'em) #solopr
REDMEDIAPR Sep 21, 1:50pm via Echofon
I would have like to see redbox take mire adv of the opp this Netflix debacle presented #solopr
fransteps Sep 21, 1:50pm via TweetChat
A3: Hey, I bet we all raise our Klout score today in the topics of Netflix Qwikster and streaming. Quick. Let's check it now! #solopr
KristK Sep 21, 1:50pm via TweetGrid.com
hilarious! RT @cloudspark: to be clear, they "serve" their clients. "servicing" is a whole other profession :-) #solopr
KellyeCrane Sep 21, 1:49pm via TweetDeck
A3: Also, facinating from branding standpoint. Those red envelopes have huge recognition, yet DVD biz is the one they're rebranding. #solopr
deegospel Sep 21, 1:49pm via TweetGrid.com
a3 @cloudspark i get your pun, but i'm quite heated about the issue. seriously. #solopr
karenswim Sep 21, 1:49pm via TweetChat
@fransteps Agree, the streaming is pretty bad #solopr
fransteps Sep 21, 1:49pm via TweetChat
@jgombita Nothing. Except "thanks for doing our survey." and "Hope you come back soon." kinda like the cable company. Ack. #solopr
jgombita Sep 21, 1:49pm via HootSuite
RT @JanineNickel: @solopr as a faithful Netflix user we simply adjusted our plan to only streaming. Businesses have to make decisions, so do we. #solopr
karenswim Sep 21, 1:49pm via TweetChat
@KellyeCrane sheesh, must still have low blood sugar! Qwikster #solopr
garrettkuk Sep 21, 1:49pm via HootSuite
for my *real* A3: if @netflix doesnt debut sthg new soon, they're in all-out reaction mode (delayed apology ltr, @qwikster fiasco) #solopr
MuslimNewMedia Sep 21, 1:48pm via TweetChat
LMAO :) RT @cloudspark: @deegospel to be clear, they "serve" their clients. "servicing" is a whole other profession :-) #solopr
KellyeCrane Sep 21, 1:48pm via TweetDeck
A3: As @cloudspark and others have said, it doesn't feel like Netflix did focus groups/research. Which we know is key! #solopr
jgombita Sep 21, 1:48pm via web
@fransteps did they offer you any free films as an incentive to fill it out? (Did you voluntarily do employee exit convos in past?) #solopr
fransteps Sep 21, 1:48pm via TweetChat
A3: I was streaming only client...guess what? it's only grade B movies and old TV series. Not worth it at all! They lost my biz. #solopr
deegospel Sep 21, 1:48pm via TweetGrid.com
a3 @cloudspark I was a Netflix client, they stopped serving me yesterday. the letter they sent me was ridiculous and insulting #solopr
karenswim Sep 21, 1:48pm via TweetChat
@3HatsComm *sigh* yea did that too, but honestly I look , forget and move on #solopr
cloudspark Sep 21, 1:48pm via web
@karenswim @KellyeCrane so hard to believe they didn't secure social spots before branding was released. who missed that one? #soloPR
dariasteigman Sep 21, 1:48pm via TweetDeck
@jgombita There's always going to be some % you can't make happy. Cos, get into trouble when the overfocus on "lost" customers. #solopr
karenswim Sep 21, 1:48pm via TweetChat
@KellyeCrane Admit that the @Quiwster stumble gave me a belly laugh, such a classic "duh" moment #solopr
MuslimNewMedia Sep 21, 1:47pm via TweetChat
RT @fransteps: True: But Redbox is filling a new niche #solopr
deegospel Sep 21, 1:47pm via TweetGrid.com
a3 @karenswim exactly. i dropped netflix this month, because i felt they didn't care about their clients. i felt dooped #solopr
SoloPR Sep 21, 1:47pm via TweetGrid.com
RT @KristK: A3: You change your biz model and are surprised when people react? Others couldn't even change logos hassle-free. #solopr
cloudspark Sep 21, 1:47pm via web
@deegospel to be clear, they "serve" their clients. "servicing" is a whole other profession :-) #soloPR
KristK Sep 21, 1:47pm via TweetGrid.com
RT @KellyeCrane: A3: I think part of the backlash is that they've put many competitors out of business. So people feel stuck #solopr
3HatsComm Sep 21, 1:46pm via TweetDeck
@karenswim I'm sorta zen but know I can't ignore it either. (Will probably cave, check my Peer Index at some point) #solopr
JanineNickel Sep 21, 1:46pm via HootSuite
@solopr as a faithful Netflix user we simply adjusted our plan to only streaming. Businesses have to make decisions, so do we. #solopr
SoloPR Sep 21, 1:46pm via TweetGrid.com
RT @karenswim: A3: Would have been nice to get the explanation in advance of last price hike & the separate biz is confusing #solopr
karenswim Sep 21, 1:46pm via TweetChat
RT @KellyeCrane: Step 1: make sure witter account for your new company name (@Qwikster) doesnt have pot-smoking Elmo as avatar :-) #solopr
jgombita Sep 21, 1:46pm via web
@dariasteigman reasonable people would have accepted it. People used to getting something great at a very low cost...not so much. #solopr
fransteps Sep 21, 1:46pm via TweetChat
True: But Redbox is filling a new niche RT @KellyeCrane A3: part of backlash is theyve put many out of business. people feel stuck. #solopr
cloudspark Sep 21, 1:46pm via web
@KellyeCrane the other challenge? netflix doesn't hv the superior product; premium pricing feels premature #soloPR
dariasteigman Sep 21, 1:46pm via TweetDeck
No. Shaking head here too. RT @KellyeCrane: A3: I've found all the Netflix stumbles kind of hilarious. Would that be wrong? :-) #solopr
KristK Sep 21, 1:46pm via TweetGrid.com
A3: You change your biz model and are surprised when people react? Others couldn't even change logos hassle-free. #solopr
KellyeCrane Sep 21, 1:46pm via TweetDeck
A3: Step 1: make sure the Twitter account for your new company name (@Qwikster) doesn't have pot-smoking Elmo as avatar :-) #solopr
karenswim Sep 21, 1:45pm via TweetChat
So true! RT @dariasteigman: A3 If theyd just explained up front that they were splitting into 2, ppl would have accepted it. #solopr
PRjeff Sep 21, 1:45pm via TweetChat
@garrettkuk Wasn't my reference - that came from @karenswim #solopr
MaxwellStevens Sep 21, 1:45pm via TweetDeck
+1 RT @KellyeCrane: A3: I think part of the backlash is that they've put many competitors out of business. So people feel stuck. #solopr
jgombita Sep 21, 1:45pm via web
@MuslimNewMedia LOL! That should be part of your "brand promise." Of course I know a few female dudes with beards.... #solopr
cloudspark Sep 21, 1:45pm via web
@KellyeCrane not wrong, all of us add sideline commentary. it reiterates how important good comms are & how easy ppl think it is. #soloPR
dariasteigman Sep 21, 1:45pm via TweetDeck
A3 If they'd just explained up front that they were splitting into 2, ppl would have accepted it. #solopr
deegospel Sep 21, 1:45pm via TweetGrid.com
a3. It's more than just behaving differently. They decided to change servicing the needs of their ideal clients w/out telling them. #solopr
fransteps Sep 21, 1:45pm via TweetChat
A3: I was one of clients to stop svc last 2 months--at least they had a good "exit" survey to see why customers were leaving. #solopr
PRjeff Sep 21, 1:44pm via TweetChat
@MuslimNewMedia Sorry - guess you scrolled by too fast. #solopr
SoloPR Sep 21, 1:44pm via TweetGrid.com
RT @fransteps: A3: The CEO damage control I have seen this week is BORING and TOO LONG and can you say "I need an editor?" #solopr
REDMEDIAPR Sep 21, 1:44pm via web
RT @cloudspark: @SoloPR would hv conducted focus groups 1st, then better "we're listening" response, less defensive positioning #soloPR
MarketingMel Sep 21, 1:44pm via TweetGrid.com
RT @SoloPR: Q3: Have you been following the Netflix saga? How would you have advised a company to behave differently? #solopr
KellyeCrane Sep 21, 1:44pm via TweetDeck
A3: I think part of the backlash is that they've put many competitors out of business. So people feel a little stuck. #solopr
3HatsComm Sep 21, 1:44pm via TweetChat
@KellyeCrane Not a Netflix user, so semi-following as a cautionary tale #solopr
JanineNickel Sep 21, 1:44pm via HootSuite
re Netflix RT @cloudspark: @SoloPR would hv conducted focus groups 1st, then better "we're listening" response, less defensive posit #soloPR
MaxwellStevens Sep 21, 1:44pm via TweetChat
RT @MuslimNewMedia: lol :) I have a beard and I am nOT afraid to use it ! @jgombita #solopr
karenswim Sep 21, 1:43pm via TweetChat
A3: Would have been nice to get the explanation in advance of last price hike & the separate biz is confusing #solopr
MuslimNewMedia Sep 21, 1:43pm via TweetChat
RT @fransteps: A3: The CEO damage control I have seen this week is BORING and TOO LONG and can you say "I need an editor?" #solopr
MackCollier Sep 21, 1:43pm via TweetDeck
RT @KellyeCrane: A2: BTW, the @SoloPR account, which isn't really a person and is used only 1 hour a week has a Klout score of 43. #solopr
garrettkuk Sep 21, 1:43pm via HootSuite
A3: I like @klout's geographically-based perks (good for local businesses); how they assess influence needs improving #solopr
KellyeCrane Sep 21, 1:43pm via TweetDeck
A3: I have to admit, I've found all the Netflix stumbles kind of hilarious. Would that be wrong? :-) #solopr
MuslimNewMedia Sep 21, 1:43pm via TweetChat
lol :) I have a beard and I am nOT afraid to use it ! @jgombita #solopr
cloudspark Sep 21, 1:42pm via web
@MaxwellStevens no kidding, last week learned of a group who are 'gaming' the klout system by RTing content and links. #soloPR
jenzings Sep 21, 1:42pm via TweetDeck
AMEN. RT @cloudspark: the challenge with klout? there are not shortcuts to finding real influencers, people who can love your brand #soloPR
jgombita Sep 21, 1:42pm via web
A3. Not sure they could have done that much differently. More communication, sooner, yes. But ppl simply don't like prices going up. #solopr
fransteps Sep 21, 1:42pm via TweetChat
A3: The CEO damage control I have seen this week is BORING and TOO LONG and can you say "I need an editor?" #solopr
KristK Sep 21, 1:42pm via TweetGrid.com
RT @SoloPR: Q3: Have you been following the Netflix saga? How would you have advised a company to behave differently? #solopr
dariasteigman Sep 21, 1:42pm via TweetDeck
A3. Maybe. Maybe not. My parents loved the letter Netflix sent out (they're DVD customers). #solopr
SoloPR Sep 21, 1:42pm via TweetGrid.com
@MaxwellStevens Yes! Lots of folks out there gaming the Klout system, which dampens any meaning it might have had. #solopr
karenswim Sep 21, 1:42pm via TweetChat
RT @cloudspark: @SoloPR would hv conducted focus groups 1st, then better "were listening" response, less defensive positioning #solopr
karenswim Sep 21, 1:42pm via TweetChat
RT @SoloPR: Q3: Have you been following the Netflix saga? How would you have advised a company to behave differently? #solopr
MaxwellStevens Sep 21, 1:42pm via TweetGrid.com
RT @SoloPR: Q3: Have you been following the Netflix saga? How would you have advised a company to behave differently? #solopr
3HatsComm Sep 21, 1:42pm via TweetChat
Agreed. RT @cloudspark: there are not shortcuts to finding real influencers, to finding those people who can love your brand #solopr
cloudspark Sep 21, 1:41pm via web
@SoloPR would hv conducted focus groups 1st, then better "we're listening" response, less defensive positioning #soloPR
jenzings Sep 21, 1:41pm via TweetDeck
RT @KellyeCrane: A2: @Klout is much-discussed, but I think the key to remember is: it's an engagement metric, not an influence metric. #solopr
LauraScholz Sep 21, 1:41pm via HootSuite
RT @cloudspark: challenge w/ klout? there aren't shortcuts to finding real influencers, to finding those pple who can love ur brand #soloPR
fransteps Sep 21, 1:41pm via TweetChat
RT @SoloPR: Q3: Have you been following the Netflix saga? How would you have advised a company to behave differently? #solopr
garrettkuk Sep 21, 1:41pm via HootSuite
@prjeff I'll help as much as I can, but as a @ndalumni your reference to trojan in wolverine attire concerns me ;) #solopr
dariasteigman Sep 21, 1:41pm via TweetDeck
Yes! YOUR targets might have no @Klout. RT @cloudspark: Challenge with klout: there are no shortcuts to finding real influencers. #soloPR
MaxwellStevens Sep 21, 1:41pm via TweetDeck
A2: Theoretically, we can all follow each other, RT each other and raise our collective Klout scores. No change of opinions needed. #solopr
SoloPR Sep 21, 1:40pm via TweetGrid.com
Q3: Have you been following the Netflix saga? How would you have advised a company to behave differently? #solopr
karenswim Sep 21, 1:40pm via TweetChat
@PRjeff You're a dear sweet man :-) #solopr
MuslimNewMedia Sep 21, 1:40pm via TweetChat
@PRjeff u werent the only token male :) #solopr
Kavanah Sep 21, 1:40pm via TweetDeck
RT @karenswim: I do not base my value on Klout but do find some value in using it #solopr
jgombita Sep 21, 1:40pm via web
@PRjeff @garrettkuk thinking @MuslimNewMedia & @FelixWetzel might object to being classifed as female PR dudes. #solopr
PRjeff Sep 21, 1:40pm via TweetChat
@karenswim Oh, that wasn't the first time! #solopr
karenswim Sep 21, 1:39pm via TweetChat
@jgombita Lol! I stand corrected :-) #solopr
FelixWetzel Sep 21, 1:39pm via Echofon
@dariasteigman yes, which in part is a continued conversation or a sharing/spreading of what was sent to & by others #solopr
krusk Sep 21, 1:39pm via TweetDeck
RT @cloudspark: the challenge with klout? No shortcuts to finding real influencers, to finding those people who can love your brand #soloPR
SoloPR Sep 21, 1:39pm via TweetGrid.com
The #solopr crowd is so seasoned and wise. Terrific discussion on Q2! Q3 is up next...
karenswim Sep 21, 1:39pm via TweetChat
@3HatsComm Completely agree with you. I'm pretty zen about it all, not taking any of it as the final authority #solopr
cloudspark Sep 21, 1:39pm via web
the challenge with klout? there are not shortcuts to finding real influencers, to finding those people who can love your brand #soloPR
jgombita Sep 21, 1:38pm via web
@karenswim whatever gave you the idea that Canadians don't like getting free stuff?! Everyone likes free stuff. #solopr
PRjeff Sep 21, 1:38pm via TweetChat
Gr8. Was getting worn out as token male PR dude. RT @garrettkuk: howdy #solopr -- just flew in... catching up now... #solopr
karenswim Sep 21, 1:38pm via TweetChat
@PRjeff :-) So glad I could make you laugh today since you do that for me all the time! #solopr
KellyeCrane Sep 21, 1:38pm via TweetDeck
A2: My unscientific @klout view: there's a margin of ~+/-20 pts. So, a score of 60 is prob more influential than 20. #solopr
3HatsComm Sep 21, 1:38pm via TweetChat
@karenswim Useful, yes. Like anything it should be considered in context: campaign, relevance, audience, etc. #solopr
karenswim Sep 21, 1:37pm via TweetChat
@jgombita I did not even realize that about availability, maybe because Canadians are not freemongers :-) #solopr
mdbarber Sep 21, 1:37pm via Twitter for Mac
True and a good move “@karenswim: @karenswim I saw the addition of other feeds as embracing that people use other tools #solopr”
jgombita Sep 21, 1:37pm via web
@FelixWetzel @KellyeCrane believe you only have influence if following the convo about the topic, you changed the way they thought. #solopr
PRjeff Sep 21, 1:37pm via TweetChat
hahahahahahahaha! RT @karenswim: A #Trojan in #Wolverine clothes :-) #solopr
garrettkuk Sep 21, 1:37pm via HootSuite
howdy #solopr -- just flew in (and boy, are my arms tired!) catching up now...
MaxwellStevens Sep 21, 1:36pm via TweetDeck
RT @dariasteigman: @FelixWetzel It may just mean you're visible. Shouldn't influence be measured by what comes next? (e.g., action, results) #solopr
jgombita Sep 21, 1:36pm via web
@karenswim 80% of them are only available in USA, so I wouldn't know. I did get offered the #VXToronto "free" flights last year tho #solopr
dariasteigman Sep 21, 1:36pm via TweetDeck
@FelixWetzel It may just mean you're visible. Shouldn't influence be measured by what comes next? (e.g., action, results) #solopr
karenswim Sep 21, 1:35pm via TweetChat
@PRjeff A #Trojan in #Wolverine clothes :-) #solopr
KellyeCrane Sep 21, 1:35pm via TweetDeck
@FelixWetzel I see that logic, but the frequency/reach issues are problematic, IMO. #solopr
deegospel Sep 21, 1:35pm via TweetGrid.com
@KellyeCrane perks are great! I use them as gifts to my author street team, who promotes my books for me. #solopr
REDMEDIAPR Sep 21, 1:35pm via Echofon
I don't want to solicit followers to raise score to win a bid. I'd rather ppl follow bc they WANT to or find tweets beneficial! #solopr
MuslimNewMedia Sep 21, 1:34pm via TweetChat
A2 For me, Klout is the whip on the back to keep a consistent presence.That said, it's only a measure and desont rule my world. #solopr
FelixWetzel Sep 21, 1:34pm via Echofon
@KellyeCrane if people engage with you to talk about a specific topic, doesn't that mean you have influence? #solopr
mdbarber Sep 21, 1:34pm via TweetChat
RT @KellyeCrane: A2:I Do think @klout is something to watch for clients (data re: Perks, etc.) #solopr
karenswim Sep 21, 1:34pm via TweetChat
@jgombita Ha! Hey some of those perks are pretty awesome :-) #solopr
PRjeff Sep 21, 1:34pm via TweetChat
Wisdom from #Wolverine state! RT @karenswim: I do not base my value on Klout but do find some value in using it #solopr
SoloPR Sep 21, 1:34pm via TweetGrid.com
Good observation! Both shortcuts for lazy practitioners, IMO. RT @MaxwellStevens: A2: Klout is like news AVEs... #solopr
katcalbes Sep 21, 1:34pm via TweetChat
For those interested in @Klout measuring more than just Twitter: http://ow.ly/6AUIO [Wash Po article] #solopr
3HatsComm Sep 21, 1:34pm via TweetDeck
@mdbarber @karenswim Can't take full credit (no pun intended) for that one, read that in a more than a few discussions on Klout #soloPR
mdbarber Sep 21, 1:34pm via TweetChat
I agree. It is a decent tool. RT @karenswim: I do not base my value on Klout but do find some value in using it #solopr
deegospel Sep 21, 1:34pm via TweetGrid.com
a2: most of my clients are authors or industry experts, so Klout is useful, but definitely not the benchmark. not close #solopr
karenswim Sep 21, 1:34pm via TweetChat
@fransteps Like everything, not perfect but there are features I find useful #solopr
jgombita Sep 21, 1:33pm via web
@karenswim just as long as you don't get paid in Klout points...or Perks. :-) #solopr
karenswim Sep 21, 1:33pm via TweetChat
@karenswim I saw the addition of other feeds as embracing that people use other tools #solopr
shonali Sep 21, 1:33pm via HootSuite
Yay! RT @mdbarber: Love mornings like this to get me going. Going back/forth between #solopr and #bluekey tweetathon. Check both out!
fransteps Sep 21, 1:33pm via TweetChat
I'm just toying with it. RT @karenswim: I do not base my value on Klout but do find some value in using it #solopr
KellyeCrane Sep 21, 1:32pm via TweetDeck
A2: While we shouldn't obsessing re: our own scores, I do think @klout is something to watch for clients (data re: Perks, etc.) #solopr
dariasteigman Sep 21, 1:32pm via TweetDeck
@karenswim Agree. Of course, those folks already are. :) #solopr
karenswim Sep 21, 1:32pm via TweetChat
I do not base my value on Klout but do find some value in using it #solopr
KristK Sep 21, 1:32pm via TweetGrid.com
RT @MaxwellStevens: A2: Klout is like news AVEs. Engagement is key. What is the conversation? #solopr
jgombita Sep 21, 1:32pm via web
Am inserting great place to reco to clients: LinkedIn. Reading @nealschaffer's FAB Maximizing LI for Sales & Social Media Marketing #solopr
karenswim Sep 21, 1:32pm via TweetChat
@dariasteigman Well there will be those who choose to use the tool that way, not my personal choice #solopr
PRjeff Sep 21, 1:31pm via TweetChat
Was hoping more for a snort. RT @3HatsComm: Snerk :) #solopr
mdbarber Sep 21, 1:31pm via Twitter for Mac
Love mornings like this to get me going. Going back and forth between great discussion at #solopr and #bluekey tweetathon. Check both out!
MaxwellStevens Sep 21, 1:31pm via TweetDeck
A2: Klout is like news AVEs. Engagement is key. What is the conversation? #solopr
deegospel Sep 21, 1:31pm via TweetGrid.com
@PRjeff :) #solopr
REDMEDIAPR Sep 21, 1:31pm via Echofon
Here here RT @Note_to_CMO: @karenswim High Klout ... Signals lots of time spent on Twitter. [The more I work, the lower my score] #solopr
dariasteigman Sep 21, 1:30pm via TweetDeck
@karenswim Which really opens up an invitation for expediency, e.g., cross-posting like crazy. Not a good trend for good convo. #solopr
3HatsComm Sep 21, 1:30pm via TweetChat
@PRjeff Snerk :) #solopr
deegospel Sep 21, 1:30pm via TweetGrid.com
a2: It depends on the client. If he/she is an authority and needs to improve engagement with its base, then yes, else no. #solopr
KristK Sep 21, 1:30pm via TweetGrid.com
Or being a social media tool. RT @KristK: A2: Big difference b/t using social media as a biz tool and being in social media biz #solopr
JanetLFalk Sep 21, 1:30pm via TweetDeck
Since measures activity Klout can be manipulated RT @KristK: A2: Big diff bet using #SM as biz tool & being in #sm biz. #solopr
jgombita Sep 21, 1:29pm via web
A2. @KellyeCrane the real problem is how many people in the social media space are obsessed with various lists and scores.... #solopr
SoloPR Sep 21, 1:29pm via TweetGrid.com
RT @MuslimNewMedia: A2 Klout too time sensitive- varies wildly depending on activity. Could be valuable to discern patterns tho #solopr
karenswim Sep 21, 1:29pm via TweetChat
Remember though that Klout tracks more than twitter activity now #solopr
PRjeff Sep 21, 1:29pm via TweetChat
A2: New @Klout testimonial: "I lowered my interest rate with my high Klout score..." #solopr
MaxwellStevens Sep 21, 1:29pm via TweetDeck
+1 RT @dariasteigman: A2 It's our job to educate clients about what to value. That includes in picking consultants/agencies. #solopr
KristK Sep 21, 1:28pm via TweetGrid.com
A2: Big difference between using social media as a biz tool and being in the social media biz. #solopr
dariasteigman Sep 21, 1:28pm via TweetDeck
A2 It's our job to educate clients about what to value. That includes in picking consultants/agencies. #solopr
REDMEDIAPR Sep 21, 1:28pm via Echofon
@jgombita Agree! So frustrating bc only tweet biz stuff, so naturally we don't have a million tweets/day which would incr. #Klout #solopr
KellyeCrane Sep 21, 1:28pm via TweetDeck
A2: For those interested in the social media space, @klout is used as a shortcut sometimes, unfortunately. #solopr
chadmarra Sep 21, 1:28pm via TweetDeck
RT @KellyeCrane: A2: @Klout is much-discussed, but I think the key to remember is: it's an engagement metric, not an influence metric. #solopr
MaxwellStevens Sep 21, 1:27pm via TweetDeck
RT @KristK: A2: What would be a "high" Klout score? #solopr (I've seen reference to 20 as a high score.)
mdbarber Sep 21, 1:27pm via TweetChat
RT @PRjeff: A2: Ha - new credit app q: "Whats your #Klout score? #solopr
karenswim Sep 21, 1:27pm via TweetChat
@jgombita @Note_to_CMO Ha! True, my score dipped recently too for same reason but if SM is your job... #solopr
jgombita Sep 21, 1:27pm via web
A2, "You've been influenced when you think in a way you wouldn’t otherwise have thought/do something wouldn’t otherwise have done." #solopr
MuslimNewMedia Sep 21, 1:27pm via TweetChat
RT @Note_to_CMO: @karenswim High Klout score ... Signals lots of time spent on Twitter. [The more I work, the lower my score] #solopr
JanetLFalk Sep 21, 1:27pm via TweetDeck
@KellyeCrane Sorry, but Klout sounds like inside baseball. #soloPR
KristK Sep 21, 1:27pm via TweetGrid.com
A2: What would be a "high" Klout score? #solopr
PRjeff Sep 21, 1:27pm via TweetChat
A2: Ha - new credit app q: "What's your #Klout score? #solopr
fransteps Sep 21, 1:27pm via TweetChat
A2: Bigger question -- Is this metric of immediacy going to change the way we measure? So much "right now" but is it right at all? #solopr
KellyeCrane Sep 21, 1:26pm via TweetDeck
A2: BTW, the @SoloPR account, which isn't really a person and is used only 1 hour a week has a Klout score of 43. #solopr
MackCollier Sep 21, 1:26pm via TweetDeck
RT @KellyeCrane: A2: @Klout is much-discussed, but I think the key to remember is: it's an engagement metric, not an influence metric. #solopr
mdbarber Sep 21, 1:26pm via TweetChat
@fransteps that's why none of these are the end all to be all. #solopr
3HatsComm Sep 21, 1:26pm via TweetChat
Word, it measures activity. RT @KellyeCrane: A2: @Klout is an engagement metric, not an influence metric. #solopr
MKofsky Sep 21, 1:26pm via TweetDeck
RT @Note_to_CMO: @karenswim High Klout score shows competency/authority? Signals lots of time spent on Twitter. [The more I work, the lower my score] #solopr
MaxwellStevens Sep 21, 1:26pm via TweetChat
RT @MuslimNewMedia: A2 Klout too time sensitive a metric -- varies wildly depending on activity. Could be valuable to discern patterns tho #solopr
PRjeff Sep 21, 1:26pm via TweetChat
A2: Hmmm... will @Klout = arrogance? Lack of #humbleness? I'm not a huge fan of awards either #solopr
JanetLFalk Sep 21, 1:26pm via TweetDeck
RT @Note_to_CMO: @karenswim High Klout score shows competency/authority? Signals lots of time spent on Twitter. [The more I work, the lower my score] #solopr
SoloDovePR Sep 21, 1:26pm via HootSuite
RT @kellyecrane A2 @klout is much-discussed, but I think the key to remember is: it's an engagement metric, not an influence metric. #solopr
KristK Sep 21, 1:26pm via TweetGrid.com
I can totally get that. MT @mdbarber: Friend had twins and tweeted about them & MN. They said she was an expert on Minn Twins bball #solopr
jgombita Sep 21, 1:25pm via TweetDeck
RT @Note_to_CMO: @karenswim High Klout score shows competency/authority? Signals lots of time spent on Twitter. [The more I work, the lower my score] #solopr
karenswim Sep 21, 1:25pm via TweetChat
+1 RT @3HatsComm: @mdbarber Agree its just one metric, kinda like a credit score, you pull different sources. #solopr
MuslimNewMedia Sep 21, 1:25pm via TweetChat
A2 Klout too time sensitive a metric -- varies wildly depending on activity. Could be valuable to discern patterns tho #solopr
fransteps Sep 21, 1:25pm via TweetChat
@mdbarber I'm giggling at that one. Will use it in my next pitch! #solopr
mdbarber Sep 21, 1:25pm via TweetChat
Nice way to put it: RT @3HatsComm: @mdbarber Agree its just one metric, kinda like a credit score, you pull different sources. #solopr
KellyeCrane Sep 21, 1:25pm via TweetDeck
A2: For clients, depends on their audience. Vast majority of normal people have no idea what Klout is. #solopr
JanetLFalk Sep 21, 1:25pm via TweetDeck
@mdbarber LOL as if she knows bball #solopr
karenswim Sep 21, 1:25pm via TweetChat
Agree though that there is not one single measure that truly demonstrates value #solopr
dariasteigman Sep 21, 1:25pm via TweetDeck
A2 My score has dropped 7 pts. in last mo. b/c I've been offline, swamped w/ client work. Does that make me less 'influential'? #solopr
3HatsComm Sep 21, 1:25pm via TweetChat
@mdbarber Agree it's just one metric, kinda like a credit score, you pull different sources. #solopr
KristK Sep 21, 1:24pm via TweetGrid.com
RT @mdbarber: A2 - They might be ONE of the ways to show engagement/competency but not the ONLY. Decent tool but not all in one #solopr
Note_to_CMO Sep 21, 1:24pm via TweetDeck
@karenswim High Klout score shows competency/authority? Signals lots of time spent on Twitter. [The more I work, the lower my score] #solopr
MarketingMel Sep 21, 1:24pm via Mobile Web
Ha! "@dariasteigman: A2 if you're relying on @Klout to show your value, you've got issues. #solopr"
jgombita Sep 21, 1:24pm via web
@REDMEDIAPR oh for crying out loud. Think of it this way: do you want such dumbasses as clients? ;-) #solopr
SoloPR Sep 21, 1:24pm via TweetGrid.com
LOL RT @dariasteigman: A2 if you're relying on @Klout to show your value, you've got issues #solopr
karenswim Sep 21, 1:24pm via TweetChat
@fransteps Lol, that is the funny part, it makes you rethink being more intentional but I'm always up for cupcake talk :-) #solopr
katcalbes Sep 21, 1:24pm via TweetChat
A2: @Klout score changes day-to-day. Depends on level of engagement. Good to capture real-time but not overall. #solopr
mdbarber Sep 21, 1:24pm via TweetChat
@fransteps so true...Friend just had twins and was tweeting about them & MN. They said she was an expert on Minn Twins bball. #solopr
bflyjen Sep 21, 1:24pm via TweetDeck
Amen to that! RT @dariasteigman: A2 if you're relying on @Klout to show your value, you've got issues. #solopr
SoloPR Sep 21, 1:24pm via TweetGrid.com
RT @mdbarber: A2 - They might be ONE of the ways to show engagement/competency but not the ONLY. Decent tool but not all in one. #solopr
karenswim Sep 21, 1:23pm via TweetChat
A2: Mulling this over, love @Klout and with new topics could be an interesting metric #solopr
dariasteigman Sep 21, 1:23pm via TweetDeck
A2 if you're relying on @Klout to show your value, you've got issues. #solopr
mdbarber Sep 21, 1:23pm via TweetChat
Good point MT @KellyeCrane: A2: @Klout is an engagement metric, not an influence metric. #solopr
KristK Sep 21, 1:23pm via TweetGrid.com
A2: no idea what my own Klout score is. Might be applicable for certain clients, projects. #solopr
fransteps Sep 21, 1:23pm via TweetChat
A2: Klout scores=crazy! Mine says I'm expert on cupcakes & ice cream cuz I made batch for a bday & we talked it up on Twitter. #solopr
REDMEDIAPR Sep 21, 1:23pm via Echofon
A2. Yes, some clients want a high Klout # it's tricky. Had one not consider us bc score was not high engh & not enough follow #solopr :(
mdbarber Sep 21, 1:23pm via TweetChat
A2 - They might be ONE of the ways to show engagement/competency but not the ONLY. Decent tool but not all in one. #solopr
jgombita Sep 21, 1:23pm via web
A2. I for one am bored/disillusioned with Klout scores and (especially) Klout Perks. Would not recommend to companies. #solopr
KellyeCrane Sep 21, 1:22pm via TweetDeck
A2: @Klout is much-discussed, but I think the key to remember is: it's an engagement metric, not an influence metric. #solopr
3HatsComm Sep 21, 1:22pm via TweetChat
This. RT @SoloPR: Yes! And relationships are ours RT @fransteps: A1. Lists are fleeting. Develop 1 today, it's obsolete tomorrow. #solopr
mdbarber Sep 21, 1:22pm via TweetChat
RT @SoloPR: Q2 Can Klout scores be a way to help clients show competency/authority? #solopr
karenswim Sep 21, 1:21pm via TweetChat
RT @SoloPR: Q2 Can Klout scores be a way to help clients show competency/authority? #solopr
fransteps Sep 21, 1:21pm via TweetChat
RT @SoloPR: Q2 Can Klout scores be a way to help clients show competency/authority? #solopr
karenswim Sep 21, 1:21pm via TweetChat
@PRjeff @deegospel Word my brother! :-) #solopr
KristK Sep 21, 1:21pm via TweetGrid.com
RT @SoloPR: Q2 Can Klout scores be a way to help clients show competency/authority? #solopr
SoloPR Sep 21, 1:20pm via TweetGrid.com
Another great pt! RT @KristK: A1: hand over your complete contact list and your name could become mud with your contacts. #solopr
MaxwellStevens Sep 21, 1:20pm via TweetGrid.com
RT @SoloPR: Q2 Can Klout scores be a way to help clients show competency/authority? #solopr
PRjeff Sep 21, 1:20pm via TweetChat
@karenswim @deegospel Yo, Karen! All's cool. #solopr
KristK Sep 21, 1:20pm via TweetGrid.com
A1: hand over your complete contact list and your name could become mud with your contacts. #solopr
jgombita Sep 21, 1:20pm via TweetGrid.com
RT @SoloPR: Yes! And relationships are ours RT @fransteps: A1. Lists are sooo fleeting. Develop one today, it's obsolete tomorrow. #solopr
MuslimNewMedia Sep 21, 1:19pm via TweetChat
RT @KristK: A1: Smart to specify who owns the lists you develop. Some services say not to share w/3rd parties in contract terms. #solopr
SoloPR Sep 21, 1:19pm via TweetGrid.com
Q2 Can Klout scores be a way to help clients show competency/authority? #solopr
karenswim Sep 21, 1:19pm via TweetChat
@KellyeCrane @fransteps They should listen to you #solopr
karenswim Sep 21, 1:18pm via TweetChat
@PRjeff @deegospel Lost my you, I was not imitating the Fab Freddy, that should've been you not yo :-) #solopr
PRjeff Sep 21, 1:18pm via TweetChat
@karenswim @deegospel Cool! Love #storytelling - I have a storyteller for a client... my wife. #solopr
fransteps Sep 21, 1:18pm via TweetChat
@KellyeCrane @karenswim @fransteps Ahh, the rose colored glasses approach! #solopr
SoloPR Sep 21, 1:18pm via TweetGrid.com
Great discussion, all! Q2 is coming up... #solopr
dariasteigman Sep 21, 1:18pm via TweetDeck
@KellyeCrane Was agency too eager to please to see the problem? Or just a fuzzy contract? @karenswim @fransteps #solopr
SoloPR Sep 21, 1:17pm via TweetGrid.com
Yes! And relationships are ours RT @fransteps: A1. Lists are sooo fleeting. Develop one today, it's obsolete tomorrow. #solopr
KellyeCrane Sep 21, 1:17pm via TweetDeck
@karenswim @fransteps I kept trying to tell the agency peeps what was on the wall, but they didn't want to see it. :-| #solopr
PRjeff Sep 21, 1:16pm via TweetChat
Delicious advice RT @KristK: A1: Happy to share basic ingredients with clients, but the recipe and secret spices are mine. #solopr
karenswim Sep 21, 1:16pm via TweetChat
@PRjeff If yo liked @deegospel use of "deets" you should read her books, the woman is a master of storytelling! #solopr
REDMEDIAPR Sep 21, 1:16pm via Echofon
Spot on me too RT @KristK: A1: Happy to share basic ingredients with clients, but the recipe and secret spices are mine. #solopr
fransteps Sep 21, 1:16pm via TweetChat
@KellyeCrane Ouch! Prolly sign of a larger problem, though. #solopr
mdbarber Sep 21, 1:16pm via TweetChat
So true. Things change so quickly anymore. RT @fransteps: A1. Lists are sooo fleeting. Develop one today, its obsolete tomorrow. #solopr
SoloPR Sep 21, 1:16pm via TweetGrid.com
RT @KristK: A1: Smart to specify who owns the lists you develop. Some svc say not to share with 3rd parties in their contract terms. #solopr
PRjeff Sep 21, 1:16pm via TweetChat
RT @KristK: A1: Smart to specify who owns the lists you develop. Some services say not to share w/3rd parties in contract terms. #solopr
SoloPR Sep 21, 1:16pm via TweetGrid.com
RT @dariasteigman: A1. What's in your scope of work: building a list, or outreach results? #solopr
karenswim Sep 21, 1:16pm via TweetChat
@KellyeCrane So unethical! #solopr
fransteps Sep 21, 1:16pm via TweetChat
A1. Lists are sooo fleeting. Develop one today, it's obsolete tomorrow. #solopr
KristK Sep 21, 1:15pm via TweetGrid.com
RT @SoloPR: Great pt RT @MaxwellStevens: A1. Only what they can absorb. Top few who/why. ...They hire me to make it simple for them #solopr
karenswim Sep 21, 1:15pm via TweetChat
+1 RT @KristK: A1: Happy to share basic ingredients with clients, but the recipe and secret spices are mine. #solopr
PRjeff Sep 21, 1:15pm via TweetChat
I like the word "deets." Sounds like a new hybrid vegetable. RT @deegospel: a1: I only share the list not the deets. #solopr
KellyeCrane Sep 21, 1:15pm via TweetDeck
A1: I saw a huge client force a big agency to handover their entire media list. Agency later learned they were on their way out #solopr
KristK Sep 21, 1:14pm via TweetGrid.com
A1: Smart to specify who owns the lists you develop. Some services say not to share with 3rd parties in their contract terms. #solopr
katcalbes Sep 21, 1:14pm via TweetChat
RT @KristK: A1: Happy to share basic ingredients with clients, but the recipe and secret spices are mine. #solopr
deegospel Sep 21, 1:13pm via TweetGrid.com
a1: I only share the list not the deets. They come to me to filter what's out there for the best engagement for them. #solopr
KristK Sep 21, 1:13pm via TweetGrid.com
A1: Happy to share basic ingredients with clients, but the recipe and secret spices are mine. #solopr
SoloPR Sep 21, 1:13pm via TweetGrid.com
Great pt RT @MaxwellStevens: A1. Only what they can absorb. Top few who/why. ...They hire me to make it simple for them. #solopr
dariasteigman Sep 21, 1:13pm via TweetDeck
A1. What's in your scope of work: building a list for client, or outreach results? That should whether your "rolodex" gets shared. #solopr
SoloPR Sep 21, 1:13pm via TweetGrid.com
RT @PRjeff: A1: Results should overwhelm nitty gritty details. #solopr
jgombita Sep 21, 1:12pm via web
+1 (wicked smart observation) RT @dariasteigman: A1 I think this is really a broader Q about your work product vs. your results. #solopr
JanetLFalk Sep 21, 1:12pm via TweetDeck
@dariasteigman Good to hear you're busy. #soloPR
MaxwellStevens Sep 21, 1:12pm via TweetDeck
#solopr A1. Only what they can absorb. Top few who/why. Many don't want more detail. They hire me to make it simple for them.
mdbarber Sep 21, 1:12pm via TweetChat
Exactly RT @KellyeCrane: A1: Yes, they can take it elsewhere, but if thats what theyre going to do, theyre going to do it anyway. #solopr
dariasteigman Sep 21, 1:11pm via TweetDeck
@JanetLFalk Coming up for air. Trying to carve out time for some "work on the biz" stuff. #solopr
mdbarber Sep 21, 1:11pm via TweetChat
RT @KellyeCrane: A1: Similar to media lists, I initially share outlet/contact name and URL. Most clients only want to c that #solopr
PRjeff Sep 21, 1:11pm via TweetChat
A1: Results should overwhelm nitty gritty details. #solopr
KellyeCrane Sep 21, 1:11pm via TweetDeck
Submitted RT @jgombita: @KellyeCrane is this your own question or one that was submitted? #solopr
3HatsComm Sep 21, 1:11pm via TweetChat
Agree RT @karenswim: A1: You share what is relevant to each client, easy to overwhelm with data but show what is meaningful to them #solopr
KellyeCrane Sep 21, 1:11pm via TweetDeck
A1: Yes, they can take it elsewhere, but if that's what they're going to do, they're going to do it anyway. #solopr
deegospel Sep 21, 1:11pm via TweetGrid.com
Joining #solopr
jgombita Sep 21, 1:11pm via web
@KellyeCrane is this your own question or one that was submitted? #solopr
karenswim Sep 21, 1:11pm via TweetChat
Agree RT @fransteps: A1: If they want it, happy to share, but its too detailed for most clients. #solopr
PRjeff Sep 21, 1:11pm via TweetChat
Logical RT @KellyeCrane: A1: Similar to media lists, I initially share outlet/contact name and URL. Most clients only want to c that #solopr
dariasteigman Sep 21, 1:11pm via TweetDeck
A1 I think this is really a broader Q about your work product vs. your results. #solopr
fransteps Sep 21, 1:11pm via TweetChat
A1: If they want it, happy to share, but it's too detailed for most clients. #solopr
KellyeCrane Sep 21, 1:11pm via TweetDeck
A1: But, if the client asks for all the deets, and they've paid for its compilation, I give it to them. #solopr
karenswim Sep 21, 1:10pm via TweetChat
A1: You share what is relevant to each client, easy to overwhelm with data but show what is meaningful to them #solopr
KristK Sep 21, 1:10pm via TweetGrid.com
MT @SoloPR: Q1: When you build a blogger outreach plan, how much research (Alexa Rank, Page Rank, etc.) do you share w/client? #solopr
jgombita Sep 21, 1:10pm via web
@dariasteigman then you would have to eat some (ego-feeding) steak for lunch.... #solopr
KellyeCrane Sep 21, 1:10pm via TweetDeck
A1: Similar to media lists, I initially share the outlet/contact name and URL. Most clients only want to see that. #solopr
dariasteigman Sep 21, 1:10pm via TweetGrid.com
RT @SoloPR: Q1: When you build a blogger outreach program and compile lots of info (Alexa Rank, Page Rank, etc.) how much do you share w/client? #solopr
karenswim Sep 21, 1:09pm via TweetChat
@katcalbes Hi Kat, welcome! I love Santa Monica (former SoCal resident)! #solopr
dariasteigman Sep 21, 1:09pm via TweetDeck
@jgombita Then I might have to add egomaniac. :) #solopr
fransteps Sep 21, 1:09pm via TweetChat
RT @SoloPR Q1: When build blogger outreach prog & compile lots of info (Alexa Rank, Page Rank, etc.) how much do you share w/client? #solopr
JanetLFalk Sep 21, 1:09pm via TweetDeck
@dariasteigman Some new projects. always hustling for work. And you? #solopr
KellyeCrane Sep 21, 1:09pm via TweetDeck
RT @SoloPR: Q1: When you build a blogger outreach program and compile lots of info, how much do you share w/client? #solopr
mdbarber Sep 21, 1:09pm via TweetChat
@katcalbes welcome. Hope you enjoy the chat and learn/share lots in weeks to come. #solopr
karenswim Sep 21, 1:08pm via TweetChat
@dariasteigman *sweep of the cape* Hi Daria! :-) #solopr
SoloPR Sep 21, 1:08pm via TweetGrid.com
@katcalbes Welcome! So glad you could join us today. #solopr
jgombita Sep 21, 1:08pm via web
@dariasteigman you forgot wicked smart and fun.... ;-) #solopr
dariasteigman Sep 21, 1:08pm via TweetDeck
@JanetLFalk Hi Janet. How's everything going? #solopr
dariasteigman Sep 21, 1:08pm via TweetDeck
@karenswim Hi, Ms. Super-Heroine. [waves her wand to say hello] #solopr
karenswim Sep 21, 1:08pm via TweetChat
@KristK It goes by so fast, I loved my corporate life too but no plans to EVER go back #solopr
katcalbes Sep 21, 1:08pm via TweetChat
Just checking out #solopr chat for first time! Kat from Santa Monica, CA. Stoked to hear from you all! #solopr
SoloPR Sep 21, 1:07pm via TweetGrid.com
Q1: When you build a blogger outreach program and compile lots of info (Alexa Rank, Page Rank, etc.) how much do you share w/client? #solopr
JanetLFalk Sep 21, 1:07pm via TweetDeck
@dariasteigman Great to see you here #solopr
KristK Sep 21, 1:07pm via TweetGrid.com
@JanetLFalk maybe through #ipaprsa? #solopr
dariasteigman Sep 21, 1:07pm via TweetDeck
Joining #solopr. Hi, I'm Daria from Washington, D.C. Long-time biz owner, writer, strategist... and fun to hang around with.
KristK Sep 21, 1:07pm via TweetGrid.com
@karenswim I thought about the itch at 7 year mark too. Strange to think I've worked for self longer than any org. #solopr
SoloPR Sep 21, 1:06pm via TweetGrid.com
Q1 is coming up... #solopr
SoloPR Sep 21, 1:05pm via TweetGrid.com
Great group joinning - love to see new faces and veterans alike! #solopr
fransteps Sep 21, 1:05pm via TweetChat
RT @SoloPR: gotten good feedback on covering "hot topic" each week, in addition to usual Qs about #solopr practice- will keep up. #solopr
KristK Sep 21, 1:05pm via TweetGrid.com
@JanetLFalk nice intro. Very impressive summary. #solopr
karenswim Sep 21, 1:05pm via TweetChat
Hi all - Karen Swim, MI based, 7 years solo, no itch in sight, communications strategist pt/ superheroine #solopr
MaxwellStevens Sep 21, 1:05pm via TweetDeck
RT @SoloPR: It's time for this week's #soloPR chat . (YEA! Managing the care and feeding of blogs & websites in West MI.)
KristK Sep 21, 1:04pm via TweetGrid.com
Hello to my #solopr pals. Kristie here from south MS (20 years exp, 7 as indy, APR, PR prof).
mdbarber Sep 21, 1:04pm via TweetChat
Good morning all. Hope you're having a great week. Mary from Anchorage; 30+ years in PR; 11 as indy consultant #solopr
JanetLFalk Sep 21, 1:04pm via TweetDeck
NYC PR pro with Wall Street, Law firm, nonprofit and small biz exp. Also subcontract . Greetings. #solopr
SoloPR Sep 21, 1:03pm via TweetGrid.com
We've gotten good feedback on covering a "hot topic" each week, in addition to our usual Qs about #solopr practice- will keep this up.
fransteps Sep 21, 1:03pm via TweetChat
HI all. In San Antonio. Solo for 1+ yr, PR Pro for 20+. Happy fall! #solopr
MarketingMel Sep 21, 1:03pm via TweetGrid.com
RT @KristK: RT @SoloPR: time for this week's #soloPR chat for independent pros in PR and related fields (and those who want to learn more) #solopr
PRjeff Sep 21, 1:03pm via TweetChat
Hoo-ray RT @KellyeCrane: RT @SoloPR: Its time for this weeks #soloPR chat #solopr
karenswim Sep 21, 1:03pm via TweetChat
@SoloPR: Its time for #soloPR chat for independent pros in PR and related fields (and those who want to learn more about it) #solopr
KristK Sep 21, 1:02pm via TweetGrid.com
RT @SoloPR: time for this week's #soloPR chat for independent pros in PR and related fields (and those who want to learn more) #solopr
SoloPR Sep 21, 1:02pm via TweetGrid.com
If you're joining, please introduce yourself. This is @KellyeCrane moderating, Atlanta-based blogger at http://t.co/CFYwuwCF #solopr
KellyeCrane Sep 21, 1:01pm via TweetDeck
RT @SoloPR: It's time for this week's #soloPR chat for independent pros in PR and related fields (and those who want to learn more about it)
SoloPR Sep 21, 1:01pm via TweetGrid.com
It's time for this week's #soloPR chat for independent pros in PR and related fields (and those who want to learn more about it).
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