sosial journalistikk i eget mediehus
Post on 22-Jan-2018
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Social journalism in own media
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@ceciliestaude
Kilde: Unges bruk av sosiale medier, Institutt for samfunnsforskning 2013
”Today content is passed on in social media by theaudience, and that has real credibility. So socialmedia is a further weapon in our armoury.”
BBC World Service director Peter Horrocks (2010)
Kilde: POEM2014, Anfo/Mindshare 2014
Source: UNDER THE INFLUENCE: CONSUMER TRUST IN ADVERTISING, 2007 and Q1
2013
Sosial kommunikasjon
PersonligSamtaleVerdi
Tilføre(add content)
Bli tilført(get content back)
Gjensidig verdiskapning(CoCreation)
Kilde: Chesbrough (2006): Open Innovation: Researching a New Paradigm
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