sport

SPORT

THE SPORT JOURNEY

LAUNCHED IN 2006 TO BECOME THE UK’S FIRST

FREE MAGAZINE

ACQUIRED BY UTV IN 2009

DEVELOPED & EVOLVED INTO THE UK’S BIGGEST SPORTS PUBLICATION

ENGAGING SPORTS FANS

EXTENSIVE SPORTS COVERAGE

PRODUCT INVESTMENT

UNIQUE PROPOSITION

REACHING A MASS AUDIENCE

POSITION IN THE MEN’S MARKET

Shortlist Sport Men's Health

FHM GQ Four Four Two

Nuts0

100,000

200,000

300,000

400,000

500,000

600,000531,733

302,466

202,704144,677

120,14184,365 80,186

Within the men’s market, Sport’s circulation figures

are the second highest

Source: ABC UK & Eire figures

POSITION IN THE SPORT MARKET

Sport has the highest circulation figures within

the sport market

Sport Four Four Two

Runners World

Golf Monthly

F1 Racing Rugby World

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000302,466

84,365 82,81757,002 48,473

34,293

Source: ABC UK & Eire figures

THE UK’S BIGGEST SPORT MAGAZINE

WEEKLY READERSHIP447,909

KEY AUDIENCESMALE PROFILE 93%ABC1 PROFILE 81% 18-44 PROFILE 97%IN EMPLOYMENT 95%

READERSHIP PROFILE

Under 25 25-34 35-44 45-54 55+ ABC10

50

100

150

200

250

300

Sport Shortlist

Inde

x

Source: Sport Magazine YouGov Survey

LARGE SOLUS READERSHIP

45% of Sport’s readers don’t ready any of these Men’s magazine

32% also read

16% also read

11% also read

Source: Sport Magazine YouGov Survey

HIGH READER SATISFACTION

46%

53%

55%

62%

62%

MAGAZINE SATISFACTION - RATING GOOD OR EXCELLENT

BRAND RECOMMENDATION – HOW LIKELY TO RECOMMENDNET PROMOTER SCORE

+9

-21

+1

-12

-21

Source: Mintel

“Readers know what to expect when they pick up Men’s Health or Sport so they are better aligned with

the brand and more satisfied as a result” (Mintel)

This specialism and brand focus means sport has more promoters than detractors than

other magazines in the sector

A UNIQUE OPPORTUNITY

Distributed every Thursday evening at select mainline stations and Friday morning across zones 1-3, hitting consumers before the weekend, available at:

• Over 100 London tube/rail stations

• Over 900 Gyms & sports/health clubs including David Lloyd, Fitness First and Livingwell clubs

• Over 130 blue chip companies including major banks, law firms and HQs such as American Express, JP Morgan, Allen & Overy, Lovells, Herbert Smith, Pearsons Plc and the Royal College of Surgeons

• At 5* Hotels including Claridges and The Dorchester

• And targeted Airport Distribution at London Heathrow and London Gatwick

THE BIGGEST NAMES

GUEST EDITORS

Both Seb Coe & Andrew Flintoff have taken time out from their busy schedules to guest edit Sport Mag issues

INNOVATIVE ADVERTISING TACTICAL POSITIONING

INNOVATIVE ADVERTISING CREATIVE SHAPES

INNOVATIVE ADVERTISING BRANDED CONTENT

INNOVATIVE ADVERTISINGSPONSORSHIPS

INNOVATIVE ADVERTISINGPROMOTIONS

INNOVATIVE ADVERTISINGCOVER WRAPS

Back Cover/Front

Cover

Inside Front/Inside

Back

INNOVATIVE ADVERTISINGFLIP COVERS

INNOVATIVE ADVERTISINGAUGMENTED REALITY

AUGMENTED REALITY CAN:Deliver trailer/TV spot viewsDrive Facebook Fans/Likes

Allow readers to share images virallyDeliver competition mechanics

Store locator functionalityVideo product demonstrations

Product picture galleries

SPORT DISTRIBUTION

The majority of Sport copies are hand distributed outside busy commuter locations

This method gives us the opportunity to brand our distributers and deliver stand out for advertisers

BRAND

WebsiteApps

SPORT APP ADDITIONS

The first free weekly sport publication on the iPad, and now available on Android and the Kindle Fire HD

Free Every Friday

The print edition brought to life

iPad engagement and interaction

Quick to download

BIG COVER STORIESEXCLUSIVE VIDEO

STUNNING PHOTOGRAPHYINTERACTIVE PRODUCT PAGES

ADVERTORIALSINTERACTIVE ADVERTISING

THE iPAD AUDIENCE

Sport has established itself amongst young affluent readers who are fully engaged with

the iPad content

Source: Snap Survey

MALE PROFILE 83% 25-44 PROFILE 70%DON’T READ PRINT EDITION 36%DOWNLOADS 61,000+SUBSCRIBERS 25,000+UNIQUE USERS 19,000+

KEY AUDIENCES

iPAD ADS/INTERSTITIALS

WEBSITE

Launched in July 2012 to:

Extend the audience reach of the magazine

Create a digital footprint

Produce a home for reader interactions