spotlighting innovation

SPOTLIGHTING INNOVATIONResearching start-up ideas.

Then creating a media release.

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THE COLLABORATIVE FLOW OF IDEAS

Start-up ideas from potential interns.

Media releases created by other students.+

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AT #LSADMEDIA

Ideas generated on the campus of the Limerick Institute of Technology in Clonmel, County Tipperary, Ireland.

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#LSADMEDIA ON TWITTER

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COFFEE CHATS LEAD TO GOOD IDEAS.

Part of a design thinking process extending from OpenCoffee Limerick.

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HASHTAGGING GOOD FOOD.

Irish food producers generate a substantial part of the recovering economy in Ireland.

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#GOODFOOD ON TWITTER

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GOOD FOOD IN TIPPERARY

Tipperary Food Producers have a vibrant community of local food producers.

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GOOD FOOD AT THE CENTRE

The value promise of TipperaryFood Producers.com

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GOOD FOOD INSIDE SOCIAL MEDIACombining media elements to generate a compelling meme.

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SETTING UP VIABLE SOCIAL MEDIA CHANNELS

Multiple touchpoints ensure wide distribution of an engaging message.

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EXPLORING THE TIPPERARY BRAND

• Heritage

• Sport

• Food

• News

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BUILDING A SHOWREEL

Starts with brainstorming, gathering assets and composing layers inside After Effects.

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INNOVATION AS A PROCESS

Where a narrative describes the process.

Where the innovation distils to a five word phrase.

Where Design Thinking gains a toehold.

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THE NARRATIVE DESIGN WORK BEGINS

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PRACTICAL WORKSHOP

Describe one of the processes as a narrative.

Map the process with a sketch.

Articulate the innovative process in a five-word phrase.

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WORKSHOP SAMPLE (FOOD)

Design Thinking with Tipperary Food.

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AN UMBRELLA METAPHOR

Branding Tipperary through items above and below the ubiquitous umbrella.

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UMBRELLA METAPHOR IN SWAY

Watching Microsoft Sway incorporate the umbrella metaphor.

Play the video at http://youtu.be/Jw-g6IuBVJE

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DESIGNING THE MEDIA HUB

Thinking about bringing multimedia services to a new incubator in Tipperary.

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WORKSHOP SAMPLE (OUTDOORS)

Design Thinking and Social Hiking.

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Created by LSADmedia