spotlighting innovation
DESCRIPTION
Tracking innovation from one creative classroom to another by using design thinking processes.TRANSCRIPT
SPOTLIGHTING INNOVATIONResearching start-up ideas.
Then creating a media release.
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THE COLLABORATIVE FLOW OF IDEAS
Start-up ideas from potential interns.
Media releases created by other students.+
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AT #LSADMEDIA
Ideas generated on the campus of the Limerick Institute of Technology in Clonmel, County Tipperary, Ireland.
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#LSADMEDIA ON TWITTER
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COFFEE CHATS LEAD TO GOOD IDEAS.
Part of a design thinking process extending from OpenCoffee Limerick.
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HASHTAGGING GOOD FOOD.
Irish food producers generate a substantial part of the recovering economy in Ireland.
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#GOODFOOD ON TWITTER
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GOOD FOOD IN TIPPERARY
Tipperary Food Producers have a vibrant community of local food producers.
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GOOD FOOD AT THE CENTRE
The value promise of TipperaryFood Producers.com
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GOOD FOOD INSIDE SOCIAL MEDIACombining media elements to generate a compelling meme.
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SETTING UP VIABLE SOCIAL MEDIA CHANNELS
Multiple touchpoints ensure wide distribution of an engaging message.
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EXPLORING THE TIPPERARY BRAND
• Heritage
• Sport
• Food
• News
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BUILDING A SHOWREEL
Starts with brainstorming, gathering assets and composing layers inside After Effects.
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INNOVATION AS A PROCESS
Where a narrative describes the process.
Where the innovation distils to a five word phrase.
Where Design Thinking gains a toehold.
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THE NARRATIVE DESIGN WORK BEGINS
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PRACTICAL WORKSHOP
Describe one of the processes as a narrative.
Map the process with a sketch.
Articulate the innovative process in a five-word phrase.
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WORKSHOP SAMPLE (FOOD)
Design Thinking with Tipperary Food.
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AN UMBRELLA METAPHOR
Branding Tipperary through items above and below the ubiquitous umbrella.
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UMBRELLA METAPHOR IN SWAY
Watching Microsoft Sway incorporate the umbrella metaphor.
Play the video at http://youtu.be/Jw-g6IuBVJE
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DESIGNING THE MEDIA HUB
Thinking about bringing multimedia services to a new incubator in Tipperary.
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WORKSHOP SAMPLE (OUTDOORS)
Design Thinking and Social Hiking.
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Created by LSADmedia