startup weekend utrecht
Post on 16-Apr-2017
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Your startup in the media
Lorenz van Gool
NUzakelijk.nl
You don't need a PR agency
Think like a journalist
Bonding
How NOT to do it
How to do it
Think like a journalist
Fast news
Scoops
Unique content
Bonding
Specify your search for journalists or bloggers
Find the hybridsOften freelancersEntrepreneurial Easy to approach
Be transparent of your intentions
How NOT to do it
Forget about the long press lists
The 'out of nowhere' press release
'Cyberstalking'
How to do it
Be the contact guy or girl
Offer to be the expert
Think in content
Example
15 minutes a day
@lorenzroman
lorenz@nuzakelijk.nl
nuzakelijk.nl/startups
'Startups in cleantech'
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