state of social media in oman (2012)
Post on 26-Jun-2015
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Online Media in OmanThe Social and Commercial Aspect
Bader al Hinai
Outline
• Platforms used in Oman• Statistics• The influence of Smart Phones vs. Internet
Infrastructure• Social Media in Business• Case studies• Personal / Social initiatives
Platforms – Cat. 1
• Facebook• YouTube• Blogger• Forums
Platforms – Cat. 2
• Foursquare• Twitter• Google+• Instagram
Statistics - Facebook
Statistics - Facebook
Statistics - Twitter
Statistics - Twitter
Statistics - Twitter
Smart Phones vs. Internet Infrastructure
• Smart Phones had a big influence in increasing the numbers of Social Media users.– Connect on the go– Location-based– Capture and share– Navigation– Free IM– Email, etc.
Smart Phones vs. Internet Infrastructure
• Internet infrastructure is affecting these numbers negatively.
Social Media in Business
• Mainly used by SMEs:– Product showcase– Order placement– Low cost marketing tool
• Big corporates still don’t get it:– Old mentality– Lack of specialized Human Resources– Safe-side– Used as one-way communication
Case Studies
• BankMuscat• Omantel• Nawras• Merge 104.8• Oman Sail• Chips Oman
Personal / Social initiatives
• More Than One Life• Ad-renalin• Al Falaq• Lan Nasmah• Shura Portal• Anti-Rumors
Discussion
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