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Online Media in Oman The Social and Commercial Aspect Bader al Hinai

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This is a presentation I was invited to present to students from SIT student exchange programme back in 2012 about the state of Social Media in Oman.

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Page 1: State of Social Media in Oman (2012)

Online Media in OmanThe Social and Commercial Aspect

Bader al Hinai

Page 2: State of Social Media in Oman (2012)

Outline

• Platforms used in Oman• Statistics• The influence of Smart Phones vs. Internet

Infrastructure• Social Media in Business• Case studies• Personal / Social initiatives

Page 3: State of Social Media in Oman (2012)

Platforms – Cat. 1

• Facebook• YouTube• Blogger• Forums

Page 4: State of Social Media in Oman (2012)

Platforms – Cat. 2

• Foursquare• Twitter• Google+• Instagram

Page 5: State of Social Media in Oman (2012)

Statistics - Facebook

Page 6: State of Social Media in Oman (2012)

Statistics - Facebook

Page 7: State of Social Media in Oman (2012)

Statistics - Twitter

Page 8: State of Social Media in Oman (2012)

Statistics - Twitter

Page 9: State of Social Media in Oman (2012)

Statistics - Twitter

Page 10: State of Social Media in Oman (2012)

Smart Phones vs. Internet Infrastructure

• Smart Phones had a big influence in increasing the numbers of Social Media users.– Connect on the go– Location-based– Capture and share– Navigation– Free IM– Email, etc.

Page 11: State of Social Media in Oman (2012)

Smart Phones vs. Internet Infrastructure

• Internet infrastructure is affecting these numbers negatively.

Page 12: State of Social Media in Oman (2012)

Social Media in Business

• Mainly used by SMEs:– Product showcase– Order placement– Low cost marketing tool

• Big corporates still don’t get it:– Old mentality– Lack of specialized Human Resources– Safe-side– Used as one-way communication

Page 13: State of Social Media in Oman (2012)

Case Studies

• BankMuscat• Omantel• Nawras• Merge 104.8• Oman Sail• Chips Oman

Page 14: State of Social Media in Oman (2012)

Personal / Social initiatives

• More Than One Life• Ad-renalin• Al Falaq• Lan Nasmah• Shura Portal• Anti-Rumors

Page 15: State of Social Media in Oman (2012)

Discussion


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