storytelling on social media - lenka koppova · storytelling in a nutshell use stories to: go...

Storytelling on social media

Rachel Extance @RachelExtance#CambSMmeetup

What is a story?● People - who is it about?● Drama - what’s happening?● Resolution - how did it end?

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Why tell stories?

● They’re all about people● We love hearing them● More than 300 million people watch Instagram stories● 1 in 5 Instagram stories results in a direct message

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Stories are powerful...

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...they shape our view of the world

What sorts of stories can you tell?

● Something which happened to you● A way you helped● How people can achieve something they want to do

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The Golden Rule:

Focus on your reader

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Who are you?

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How can you use stories in your social media?

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Go behind the scenes

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#thisweekatSookio

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What do people know about your field of expertise?

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Text? Pictures? Video? Link?What format should you use?

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Take them on a journey

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Use an image to tell a story

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Share your knowledge

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Curate a story

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Use Twitter Moments

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Storytelling in a nutshell

Use stories to:

● Go behind the scenes● Take people on a journey● Show people how to do something● Share how you solved a problem● Share your experience and what you’ve learned

Be yourself

Inform, educate, entertain

Find the medium which works for you #CambSMmeetup

Thank you

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extance.co.uk@RachelExtance #CambSMmeetup