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How Brands Can Leverage LiveStreaming to Build Authority,

Influence, and Community

Dr. Ai @AiAddysonZhangAdobe Education Leader | HubSpot Academy Instructor

Founder, Classroom Without Walls

@AiAddysonZhang

Presentation Overview

Why live streaming

Examples from a few brands

How you can go live

Equipment + tools

Why live streaming?

Green Thumbs Garden Cafe | Gardening for Food

By 2021Here's a fact

82% OF ALL INTERNET TRAFFICWILL BE VIDEO (CISCO) LIVE STREAMING IS GOING TO BEA $70.5 BILLION INDUSTRY

Green Thumbs Garden Cafe | Gardening for Food

Video Boosts ROI

More facts

52% of marketers worldwide name video as the type of

content with the best ROI (HubSpot) 73% of B2B marketing professionals say that video haspositively impacted marketing results (Real SEO) 30% of people who watch a livestream of an event will attendthat same event the following year

Who AM I

ADOBE EDUCATIONLEADER

SPEAKER | LIVESTREAMER

Classroom Without Walls

FOUNDER 

HUBSPOT ACADEMYINSTRUCTOR

WEBINAR HOST +SPEAKER

How are brands leveraging livestreaming?

@AiAddysonZhang

BRANDS LEVERAGING LIVE STREAMING 

ADOBE CHEWEY

AI

SUMMER SALAD

VEGGIE PIZZAInternal Employeee

Industry Thought Leader

Chewy MORE DETAILS TO BE ADDED

@AiAddysonZhang

EMBRACING LIVE STREAMING AS A LIFESTYELE

LIVE STREAM @AIRPORT

LIVE STREAM @HOTEL

LIVE STREAM @SCIENCE MUSEUM

LEADGENERATION

MY LIVE STREAMING SHOW

COMMUNITYBUILDING

THOUGHTLEADERSHIP

COMMUNITYBUILDING

$0 MARKETING DOLLARS

LIVE VIDEO DOES THE MARKETING, SELLING, & BRAND BUILDING

HOW TO GO LIVE

GO LIVE NATIVELY

LinkedIn (apply)FacebookPeriscope/TwitterInstagramYouTubeTwitchEtc

TOOLS + PLATFORMS

THIRD-PARTYTOOLS

StreamyardBeLiveECammSwitcherZoomCrowdcastSocialive

EQUIPMENT

LightingMicrophoneCameraTripodSmartphone

CONTENTSTRATEGY

Live video contentserves the overallbusiness goals +objectivesQuality ConsistencyAudience agency:Co-create & co-act

Multichannel Restreaming

What's the bestpart of an ediblegarden?ENJOYING THE FRUITS (ANDVEGETABLES) OF YOUR LABOR! Green Thumbs Garden Cafe | Gardening for Food

What's the bestpart of an ediblegarden?ENJOYING THE FRUITS (ANDVEGETABLES) OF YOUR LABOR! Green Thumbs Garden Cafe | Gardening for Food

What's the bestpart of an ediblegarden?ENJOYING THE FRUITS (ANDVEGETABLES) OF YOUR LABOR! Green Thumbs Garden Cafe | Gardening for Food

Equipment

@AiAddysonZhang

The best time to plant a treewas 20 years ago; the secondbest time is now.

CHINESE PROVERB