stylight heartbeat @ k% e-commerce conference

Fashion Discovery.Insights from building a more engaging STYLIGHT.

Benjamin Güntherstylight.de/benni@b_guenther

K5

Max Müllerstylight.de/nonsquared@nonsquared

How to create relevance and a more engaging experience on a search-optimized fashion site?On STYLIGHT users can browse through more than 300.000 products. So far we optimized the site for search, mostly intend based-search.

Challenge

Fashion discovery with friends and like-minded people.Heartbeat is targeted towards fashion lovers that enjoy discovering fashion and curating their favorite articles in one place.

Idea

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8

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µ

8Super beautiful & data loving

Appeal to vanity Tap into an existing community

Ridiculously easy to use

Embrace your users' feedback

From search to discovery

l

8

L

}'

From search to discovery

µ

Super beautiful & data loving

Tap into an existing community

Ridiculously easy to use

Embrace your users' feedback

Appeal to vanity

l

8

L

}'

From search to discovery

µ

Super beautiful & data loving

Tap into an existing community

Ridiculously easy to use

Embrace your users' feedback

Appeal to vanity

l

8

L

}'

From search to discovery

µ

Super beautiful & data loving

Appeal to vanity Tap into an existing community

Ridiculously easy to use

Embrace your users' feedback

l

8

L

}'

From search to discovery

µ

Super beautiful & data loving

Tap into an existing community

Ridiculously easy to use

Embrace your users' feedback

Appeal to vanity

l

8

L

}'

From search to discovery

µ

Super beautiful & data loving

Tap into an existing community

Ridiculously easy to use

Embrace your users' feedback

Appeal to vanity

l

8

L

}'

From search to discovery

µ

Super beautiful & data loving

Tap into an existing community

Ridiculously easy to use

Embrace your users' feedback

Appeal to vanity

l

8

L

}'

From search to discovery

µ

Super beautiful & data loving

Appeal to vanity Tap into an existing community

Ridiculously easy to use

Embrace your users' feedback

0

7500

15000

22500

30000

CW 36 CW37 CW38 CW39 CW40

1993

6414

9123

15187

25103

Weekly awarded hearts on STYLIGHT

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8

8

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End/ Thanks for your attention!We are looking forward to your questions!

Benjamin Güntherstylight.de/benni@b_guenther

Max Müllerstylight.de/nonsquared@nonsquared