svfi april 9, 2013 customer development & startup research chris hogg slides

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 1/23

1

Chris Hogg

Head of Data Sciences andData Products, Practice Fusion

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 2/23

2

Molecular,

Cell Biologist

Business

School

Investment

Banker

Pharma

Commercial

Strategist

Tech

Entrepreneur

Acquired

Employee

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 3/23

Peter Thiel 

 John Lilly & Reid Hoffman

 Aydin Senkut

Founded: October 2011Co-founders: Chris Hogg and Ryan Howard

Raised: $1.3M Seed Round

Ian Sobieski & Nicola Corzine

3

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 4/23

User Pain

Health often makes people

feel bad about themselves.Many people have beentaught that health is episodic,hard work and onlyachievable by going to the

gym, running, cycling, etc.

MyFitnessPal RunKeeper Strava

4

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 5/23

5

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 6/23

6

STOLEN SLIDE

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 7/23

7

STOLEN SLIDE

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 8/23

8

STOLEN SLIDE

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 9/23

9

Customer

development is an 

attitude(more than a process)

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 10/23

10

Goal:

Get someone to tell you that

 your idea sucks.

(then ask why)

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 11/23

11

People are

terrible

at telling you what theywant

But pretty decent at telling you whatpisses them off 

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 12/23

12

Why did you? Why, why, why, why, ok.

How did you?

What do you usually do when...

What happened when...

Opinions are worthless.

Only ask questions that can

be answered with facts.

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 13/23

13

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 14/23

14

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 15/23

15

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 16/23

16

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 17/23

17

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 18/23

18

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 19/23

19

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 20/23

20

STOLEN SLIDE

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 21/23

21

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 22/23

22

7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides

http://slidepdf.com/reader/full/svfi-april-9-2013-customer-development-startup-research-chris-hogg-slides 23/23

23