sxsw panelpicker 2015: surviving the shift: music and data

Gigi Johnson, EdDGigi Johnson, EdDUCLA Center for Music InnovationUCLA Center for Music Innovation

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SURVIVINSURVIVING THE G THE SHIFTSHIFT

RethinkingMUSIC AND DATA

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We now create for a connected world

Source: Facebook

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Surviving Innovative Disruption: Rethinking “Owning” Music

Nielsen/Soundscan

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Bigger US Shifts YTD 2014

Nielsen/Soundscan

CONNECTEDINNOVATION

(MASSIVE) SYSTEMIC CHANGE

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We Have Arrived…At???

Flickr/jgoge123 cc 2.0

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DATA now Drives Connected Value

Flickr/notbrucelee

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Digital Drivers Reconnect Time and Place with Data

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Shifting Who/How Pays around Data and

ability to RENT vs. “Own”

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New Aggregators: New Aggregators:

“No” Inventory “No” Inventory CostCost““

Wired, October 2004Wired, October 2004

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Techmeme: Social graph vs. Interest

graph – The Age of Relevance

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Shifting Powers: Information, Recommendation, and/or Relevance

Time & Place: Data Recrafts Assumptions Around “Local” Content

• Local: New media based on filters and data• Heatmaps for digital listening and decision-making• Search-based hyper-local advertising and apps• Mobile beacons for concerts?• New business combinations? Local creation? Local

social tools/conversations?

New Ecosystems: Integrating Re-Aggregators

The 3 A’s + F – Core to New Data Ecosystems

SURVIVINGTHE SHIFT

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