tamara mendelsohn, eventbrite at #rltm ny 11

Realtime NY 11 | June 6, 2011 | New York

@realtimereportTheRealtimeReport.com

Realtime NY 11 | June 6, 2011 | New York

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Realtime NY 11 | June 6, 2011 | New York

What is Eventbrite?

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Realtime NY 11 | June 6, 2011 | New York

Traffic sources in January 2008

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Realtime NY 11 | June 6, 2011 | New York

Publish events to Facebook in one step

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Traffic sources in May 2011

Realtime NY 11 | June 6, 2011 | New York

Sharing drives ticket sales

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One attendee : 130 friends

Realtime NY 11 | June 6, 2011 | New York

• One attendee’s

• Potential Reach

• 16,900 friends

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One attendee’s potential reach:

16,900 friends

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We think about when and where we share

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Post-purchase

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We facilitate a natural behavior

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Realtime NY 11 | June 6, 2011 | New York

The social commerce virtuous cycle

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Realtime NY 11 | June 6, 2011 | New York

…Drives true social commerce

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- Over 4,000 events shared on Facebook a day

- Over 1,000 Eventbrite events shared on Twitter a day

- Over 400 Invite Friends emails a day

- Over 500 LinkedIn shares a day

- Enabling event organizers to reach more people and sell more tickets

Realtime NY 11 | June 6, 2011 | New York

• When one person shares an Eventbrite event on Facebook with their friends, it yields on average…

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Realtime NY 11 | June 6, 2011 | New York

• When one person shares an Eventbrite event on Facebook with their friends, it yields on average…

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$2.52 in ticket sales

Realtime NY 11 | June 6, 2011 | New York

• When one person shares an Eventbrite event on Facebook with their friends, it yields on average…

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$2.52 in ticket sales

11 event page visits

Realtime NY 11 | June 6, 2011 | New York

Dollars per share by platform

• Facebook: $2.52

• Invite friends email app: $2.34

• LinkedIn: $0.90

• Twitter: $0.43

Realtime NY 11 | June 6, 2011 | New York

• 40% of Facebook shares occurred pre-purchase, vs 60% which occurred post-purchase.

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Realtime NY 11 | June 6, 2011 | New York

• 40% of Facebook shares occurred pre-purchase, vs 60% which occurred post-purchase.

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The motivation to share is higher once the purchase is made.

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A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.

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A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.

A post-purchase share is more impactful.

Realtime NY 11 | June 6, 2011 | New York

• Networking events had the highest share rate, followed by business events and conference/seminars.

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Realtime NY 11 | June 6, 2011 | New York

• Shares for music events are the most valuable, at over $12 per share. Next most valuable are shared for fundraisers, social events, and food and wine events.

• Though people are more likely to share business-related events, shares for social events drive the most sales.

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Realtime NY 11 | June 6, 2011 | New York

Sharing by event type

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Tick

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ales

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sha

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Event type

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Thank you!tamara@eventbrite.com

@tmendelsohn