tasks spring, 2011 the wide wide world of sports
Post on 29-Mar-2015
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TASKS
SPRING, 2011
The Wide Wide World of Sports
The Sports IndustryThe Sports Industry
Affects your life even if you are not athletic
There is nowhere on Earth that is not touched by the sports industry.
The marketing of this industry affects you.
The Sports Industry includes:
Players and the gamesFacility where games
are playedEquipment used to play
the gamesAgencies that regulate
the gamesMedia that broadcast
the gamesFans who watch the
games
The Sports Product includes
Sporting eventSporting goodsPersonal trainingSports information
The Sporting Event
An intangible perishable experience The athletes The facility
Sporting Goods
The tangible, manufactured products Equipment and clothing Accessory products Licensed merchandise Collectibles or memorabilia
Personal Training
Preseason campsHealth clubs, fitness centersChildren’s summer sports campslessons
Sports Information
Local newspapers, TV and radio stationsESPN, specialized sports channelsSports Illustrated and other magazinesInternet
Who are the Consumers of Sports?
Unorganized participantsOrganized participantsSpectatorssponsors
Unorganized Participants
Do not follow rules of an organization or group.
Free to participate as they want
Organized Participants
Controlled by groups or sanctioning bodies Amateurs Professionals
Spectators
Observers of the sporting eventCorporate consumersMedia
Sponsors
Pay to associate their names or products with a sporting event
Pay to put their names on uniforms and sports facilities
Sports Marketing
The marketing of all sports products as well as other products through the use of sports
SEGMENTS OF THE SPORTS MARKETING SEGMENTS OF THE SPORTS MARKETING INDUSTRYINDUSTRY
Marketing of the sport eventMarketing sport goods and servicesMarketing other goods or services through
the use of sportMarketing of products to sports
SPORTS MARKETING AFFECTS MILLIONS OF PEOPLE THROUGHOUT THE WORLD
•INCREASED ATTENDANCE•INCREASED MEDIA COVERAGE
Growth and Marketing of the Sports Industry go Hand in
Hand
Sports Marketing is GOODGOOD For You
Employment opportunitiesHealth benefitsRecreational benefitsEntertainment
Sports Marketing is Good for the Local Community
Significant impact on the economy Visitors spend money Create a need for more support facilities More jobs available
Impacts a city’s image May be good or bad
Sports Marketing is Good for Society
A major industry that generates billions of dollars of revenue each year. Creates jobs that generate more
revenue
Increases opportunities for businesses in related industries
Snowballing effect trickles down to almost everyone.
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