TASKS

SPRING, 2011

The Wide Wide World of Sports

The Sports IndustryThe Sports Industry

Affects your life even if you are not athletic

There is nowhere on Earth that is not touched by the sports industry.

The marketing of this industry affects you.

The Sports Industry includes:

Players and the gamesFacility where games

are playedEquipment used to play

the gamesAgencies that regulate

the gamesMedia that broadcast

the gamesFans who watch the

games

The Sports Product includes

Sporting eventSporting goodsPersonal trainingSports information

The Sporting Event

An intangible perishable experience The athletes The facility

Sporting Goods

The tangible, manufactured products Equipment and clothing Accessory products Licensed merchandise Collectibles or memorabilia

Personal Training

Preseason campsHealth clubs, fitness centersChildren’s summer sports campslessons

Sports Information

Local newspapers, TV and radio stationsESPN, specialized sports channelsSports Illustrated and other magazinesInternet

Who are the Consumers of Sports?

Unorganized participantsOrganized participantsSpectatorssponsors

Unorganized Participants

Do not follow rules of an organization or group.

Free to participate as they want

Organized Participants

Controlled by groups or sanctioning bodies Amateurs Professionals

Spectators

Observers of the sporting eventCorporate consumersMedia

Sponsors

Pay to associate their names or products with a sporting event

Pay to put their names on uniforms and sports facilities

Sports Marketing

The marketing of all sports products as well as other products through the use of sports

SEGMENTS OF THE SPORTS MARKETING SEGMENTS OF THE SPORTS MARKETING INDUSTRYINDUSTRY

Marketing of the sport eventMarketing sport goods and servicesMarketing other goods or services through

the use of sportMarketing of products to sports

SPORTS MARKETING AFFECTS MILLIONS OF PEOPLE THROUGHOUT THE WORLD

•INCREASED ATTENDANCE•INCREASED MEDIA COVERAGE

Growth and Marketing of the Sports Industry go Hand in

Hand

Sports Marketing is GOODGOOD For You

Employment opportunitiesHealth benefitsRecreational benefitsEntertainment

Sports Marketing is Good for the Local Community

Significant impact on the economy Visitors spend money Create a need for more support facilities More jobs available

Impacts a city’s image May be good or bad

Sports Marketing is Good for Society

A major industry that generates billions of dollars of revenue each year. Creates jobs that generate more

revenue

Increases opportunities for businesses in related industries

Snowballing effect trickles down to almost everyone.