technology meets strategy – digitale trends 2017...– 44 übersteigt die tägliche nutzungsdauer...

Technology meets Strategy – Digitale Trends 2017Hartmut König | Director Specialist Sales | Marketing Cloud

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2

12 Monate

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

8

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10

Trends

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

11

Medienkonsum

In der Altersgruppe 16 – 44 übersteigt die tägliche

Nutzungsdauer des Smartphones die Nutzung

aller anderen Medien

95% Prozent der Jugendlichen besitzen einSmartphone, 55% einen

Fernseher

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Soziale Netzwerke

Facebook zählt in 2016 1,79 Mrd aktive Nutzer

Jugendliche finden Sie beiSnapchat, WhatsApp & Co

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Digitalisierung

„Die Digitalisierung ist einsolcher Umbruch wie die

Zeit des Buchdrucks und die Zeit von der Agrarwirtschaft

zur Industrialisierung“

Customer Experience ist nur für 28% der Top Manager eine Priorität

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

14

Medienkonsum Soziale Netzwerke Digitalisierung

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15

Digital Intelligence Briefing2017 Digital Trends

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Soziale Netzwerke

16

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

17

Medienkonsum

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Digitalisierung

Customer Experience

Product/Service Innovation

Customer Service

Product/Service Quality

Online/Offline

Mobile eCommerce

Price

Convenience

None of the above

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Customer Experience

Customer Experience

Data-driven Marketing

Cross-channel Marketing

Mobile

Programmatic buying

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Customer Experience

Strategy

Culture

UX Design

Skills

Data

Technology

Process

Collaboration

> 67%

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Customer Experience

Strategy

Culture

UX Design

Skills

Data

Technology

Process

Collaboration

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22

Fazit

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

23

Medienkonsum Soziale Netzwerke DigitalisierungCustomer Experience

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

24

Agilität und Kundenfokus sind entscheidend für den Erfolg von Unternehmen

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25

Werbung

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Customer ExperienceMedienkonsum Soziale Netzwerke

26

Adobe Sensei