telefonica on linkedin

Telefónica on Linkedin

Tamara Korcak-Novicka European Online and Social Media Manager@Tamsarion

07/10/2013

Relationships that drive results

ContentWhy you want to invest in building your brand on LinkedIn

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Setting up the basics

Future Steps

Examples

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1.CSI/NPS “Extending the reach of our message”

2.Engagement in a context

3.Attribution to sales

4.Attraction strategy

5.Thought Leadership/CSR Corporate Initiatives

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Multiple brand strategies

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Future steps

• Hub & Spoke model – get all Telefonica employees engaged with Linkedin

• Take maximum advantage of the recent features

• Do some deeper integration with Linkedin

• Announcing Ronan Dunne, CEO O2 UK and Jose Maria Alvarez Pallette (CIO Telefonica) as thought leaders

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Fuente: arial 8 pt .Aliquam euismod cursus ipsum. Hasellus. viverra nec enim. Nulla lacus dui, gravida ac ornare ac.

Subtítulo de primer nivel, Arial 20 pt

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Thank you!

Any questions ? -> @tamsarion

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