the 2014 state of social media and online content marketing

The State of Social Media and Online Content Marketing

Presented by:Heidi Richards Mooney

www.RedheadMarketingInc.com

The First Rule of Content...

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In this session we will cover:

Your Social Media Audits

The Types of Content to Share

How to Measure Content Engagement

Your Social Media Strategy

Latest updates for Facebook, Twitter, Google+ and LinkedIn

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So How do you Discover What kind of Content

Appeals to YOUR Market?

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Do a Social Audit of All your Channels

“A SOCIAL AUDIT is the process of evaluating your online image on the social channels in which you engage – and then to using the

data to improve your image and/or authority within the channels.”

- Heidi Richards Mooney

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The First Step – Identify Your Competitors

Used SEMrush.com to analyze BIGChefOnline.com

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Check Your Keyword Rankings

Used SEMrush.com to analyze BIGChefOnline.com

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Step Two – Measure Social Activity

TrueSocialMetrics.com will check:

Conversion rate of each post (comments, clicks, action...)

Amplification Rate: How often content is reshared

Applause Rate: Likes, thumbs up, etc.

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Social Media Report

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“What gets Measured, Gets Managed”

TrueSocialMetrics.com will show you

How often you post compared to your competition

How you rank against the competition (Engagement)!

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“True Social Metrics has truly saved me hours of precious time

and helped me to get a better understanding of how our social media efforts are impacting our

clients' organizations...” Alyssa VandeLeest, President of

Prosper Public Relations.

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Content – Find the Most SuccessfulAcross all Social Channels

Use each Channel's built-in analytics tools

Facebook – “Insights”

Twitter - analytics.Twitter.com

Linkedin – “Your Network” Analysis Tool

Google Analytics - Google.com/analytics/

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Step Three - Create Your Social Media Strategy

Note: Graphic Created using PicMonkey.com

Share Content

Follow the 70/20/10 Rule

70% Informative/Entertaining

20% Curated (Content from other sources)

10% Promotional

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Content Motivators

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Types of Content

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Lets talk about Infographics

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Types of Content: #HUMOR

Best for Twitter, Google+ Facebook

This resulted in a front page

story in ADWEEK

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“#HOW-TO” Content

Best for Google+ Linkedin, Facebook

#Motivational/Inspirational Content

Best for Twitter, Facebook Google+

104K followers

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CURATED Content

Daily News SourcesIndustry Blogs and Info sources

Other BloggersCross-pollination (from on channel to

the next)ContentDJ.com (scours the WEB)HARO – Help a Reporter - Free

Publicity Alerts

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Content that Gets NoticedHow-to's = Likes, Comments + Shares

Pictures of Animals = Comments + Shares

Posts with thank-you's = Comments

Motivational graphics = shares

Thought-proving Questions = engagement

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#ContentTips

Timing is Everything

Be You

Use #Hashtags

Answer #Questions

Recognize People

Share “Tips”

Quote Yourself

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#Quote Yourself

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MOREContent

Marketing Resources

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Zery's Content Marketing

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Inbound writer

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RallyVerse

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Social Media

Updates &

Changes

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LinkedIn Timeline... Pulse News

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First There was the LinkedIn Influencer

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LinkedIn Publishing Platform

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Social Media Mastery Lesson Plan

Sign up here www.socialmediabusinesstraining/program.html/

Social Media Mastery Sign up!

Sign up here www.socialmediabusinesstraining/program.html/

Connect with Heidi

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My Social Media

Facebook: www.Facebook.com/heidirichards.mooney

Twitter: www.Twitter.com/heidirichards

LinkedIn www.LinkedIn.com/in/heidirichardsmooney

Pinterest: www.Pinterest.com/heidisinterests

Google+: https://plus.google.com/u/0/+HeidiRichards/