the 2014 state of social media and online content marketing

The State of Social Media and Online Content Marketing

Presented by:Heidi Richards Mooney

www.RedheadMarketingInc.com

The First Rule of Content...

©RedheadmarketingInc.com - 954.625.6606

In this session we will cover:

Your Social Media Audits

The Types of Content to Share

How to Measure Content Engagement

Your Social Media Strategy

Latest updates for Facebook, Twitter, Google+ and LinkedIn


So How do you Discover What kind of Content

Appeals to YOUR Market?


Do a Social Audit of All your Channels

“A SOCIAL AUDIT is the process of evaluating your online image on the social channels in which you engage – and then to using the

data to improve your image and/or authority within the channels.”

- Heidi Richards Mooney


The First Step – Identify Your Competitors

Used SEMrush.com to analyze BIGChefOnline.com


Check Your Keyword Rankings

Used SEMrush.com to analyze BIGChefOnline.com


Step Two – Measure Social Activity

TrueSocialMetrics.com will check:

Conversion rate of each post (comments, clicks, action...)

Amplification Rate: How often content is reshared

Applause Rate: Likes, thumbs up, etc.


Social Media Report


“What gets Measured, Gets Managed”

TrueSocialMetrics.com will show you

How often you post compared to your competition

How you rank against the competition (Engagement)!


“True Social Metrics has truly saved me hours of precious time

and helped me to get a better understanding of how our social media efforts are impacting our

clients' organizations...” Alyssa VandeLeest, President of

Prosper Public Relations.


Content – Find the Most SuccessfulAcross all Social Channels

Use each Channel's built-in analytics tools

Facebook – “Insights”

Twitter - analytics.Twitter.com

Linkedin – “Your Network” Analysis Tool

Google Analytics - Google.com/analytics/


Step Three - Create Your Social Media Strategy

Note: Graphic Created using PicMonkey.com

Share Content

Follow the 70/20/10 Rule

70% Informative/Entertaining

20% Curated (Content from other sources)

10% Promotional


Content Motivators


Types of Content


Lets talk about Infographics


Types of Content: #HUMOR

Best for Twitter, Google+ Facebook

This resulted in a front page

story in ADWEEK


“#HOW-TO” Content

Best for Google+ Linkedin, Facebook

#Motivational/Inspirational Content

Best for Twitter, Facebook Google+

104K followers


CURATED Content

Daily News SourcesIndustry Blogs and Info sources

Other BloggersCross-pollination (from on channel to

the next)ContentDJ.com (scours the WEB)HARO – Help a Reporter - Free

Publicity Alerts


Content that Gets NoticedHow-to's = Likes, Comments + Shares

Pictures of Animals = Comments + Shares

Posts with thank-you's = Comments

Motivational graphics = shares

Thought-proving Questions = engagement


#ContentTips

Timing is Everything

Be You

Use #Hashtags

Answer #Questions

Recognize People

Share “Tips”

Quote Yourself


#Quote Yourself


MOREContent

Marketing Resources


Zery's Content Marketing


Inbound writer


RallyVerse


Social Media

Updates &

Changes



LinkedIn Timeline... Pulse News


First There was the LinkedIn Influencer


LinkedIn Publishing Platform

Social Media Mastery Lesson Plan

Sign up here www.socialmediabusinesstraining/program.html/

Social Media Mastery Sign up!

Sign up here www.socialmediabusinesstraining/program.html/

Connect with Heidi


My Social Media

Facebook: www.Facebook.com/heidirichards.mooney

Twitter: www.Twitter.com/heidirichards

LinkedIn www.LinkedIn.com/in/heidirichardsmooney

Pinterest: www.Pinterest.com/heidisinterests

Google+: https://plus.google.com/u/0/+HeidiRichards/

the 2014 state of social media and online content marketing

Social Media

content engagement

types of content

rule of content

content motivators

social channels

online content marketing

social audit

content marketing resources