The State of Social Media and Online Content Marketing
Presented by:Heidi Richards Mooney
www.RedheadMarketingInc.com
The First Rule of Content...
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In this session we will cover:
Your Social Media Audits
The Types of Content to Share
How to Measure Content Engagement
Your Social Media Strategy
Latest updates for Facebook, Twitter, Google+ and LinkedIn
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So How do you Discover What kind of Content
Appeals to YOUR Market?
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Do a Social Audit of All your Channels
“A SOCIAL AUDIT is the process of evaluating your online image on the social channels in which you engage – and then to using the
data to improve your image and/or authority within the channels.”
- Heidi Richards Mooney
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The First Step – Identify Your Competitors
Used SEMrush.com to analyze BIGChefOnline.com
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Check Your Keyword Rankings
Used SEMrush.com to analyze BIGChefOnline.com
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Step Two – Measure Social Activity
TrueSocialMetrics.com will check:
Conversion rate of each post (comments, clicks, action...)
Amplification Rate: How often content is reshared
Applause Rate: Likes, thumbs up, etc.
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Social Media Report
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“What gets Measured, Gets Managed”
TrueSocialMetrics.com will show you
How often you post compared to your competition
How you rank against the competition (Engagement)!
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“True Social Metrics has truly saved me hours of precious time
and helped me to get a better understanding of how our social media efforts are impacting our
clients' organizations...” Alyssa VandeLeest, President of
Prosper Public Relations.
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Content – Find the Most SuccessfulAcross all Social Channels
Use each Channel's built-in analytics tools
Facebook – “Insights”
Twitter - analytics.Twitter.com
Linkedin – “Your Network” Analysis Tool
Google Analytics - Google.com/analytics/
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Step Three - Create Your Social Media Strategy
Note: Graphic Created using PicMonkey.com
Share Content
Follow the 70/20/10 Rule
70% Informative/Entertaining
20% Curated (Content from other sources)
10% Promotional
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Content Motivators
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Types of Content
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Lets talk about Infographics
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Types of Content: #HUMOR
Best for Twitter, Google+ Facebook
This resulted in a front page
story in ADWEEK
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“#HOW-TO” Content
Best for Google+ Linkedin, Facebook
#Motivational/Inspirational Content
Best for Twitter, Facebook Google+
104K followers
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CURATED Content
Daily News SourcesIndustry Blogs and Info sources
Other BloggersCross-pollination (from on channel to
the next)ContentDJ.com (scours the WEB)HARO – Help a Reporter - Free
Publicity Alerts
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Content that Gets NoticedHow-to's = Likes, Comments + Shares
Pictures of Animals = Comments + Shares
Posts with thank-you's = Comments
Motivational graphics = shares
Thought-proving Questions = engagement
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#ContentTips
Timing is Everything
Be You
Use #Hashtags
Answer #Questions
Recognize People
Share “Tips”
Quote Yourself
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#Quote Yourself
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MOREContent
Marketing Resources
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Zery's Content Marketing
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Inbound writer
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RallyVerse
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Social Media
Updates &
Changes
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LinkedIn Timeline... Pulse News
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First There was the LinkedIn Influencer
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LinkedIn Publishing Platform
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Social Media Mastery Lesson Plan
Sign up here www.socialmediabusinesstraining/program.html/
Social Media Mastery Sign up!
Sign up here www.socialmediabusinesstraining/program.html/
Connect with Heidi
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My Social Media
Facebook: www.Facebook.com/heidirichards.mooney
Twitter: www.Twitter.com/heidirichards
LinkedIn www.LinkedIn.com/in/heidirichardsmooney
Pinterest: www.Pinterest.com/heidisinterests
Google+: https://plus.google.com/u/0/+HeidiRichards/