the art of creating emotional and impactful branded vr content

Peder Sandqvist, Creative Technologist

@psqv

HELLO!

USA2850

UK900

EUROPE1000

APAC1100

6000+ PEOPLE40 OFFICES25 COUNTRIES

NORDICS250

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CREATING A SWEDISH MOMENT

Stepping into a virtual future with Volvo Cars

“We´re making a long term bet that immersive, virtual and augmented reality will become a part of people´s daily life.”

- Marc Zuckerberg

GOING VIRTUAL

How can we sell a car that doesn´t yet exist?

GOING VIRTUAL

CARS EVERYWHERE

ONE CAR

ONE CAR

FOUR CARS

Designed Around YouSwedish tranquility & solitude

Exquisite detail

EXPERIENCE DESIGN

EXPERIENCE DESIGN

What makes you feel most immersed are the small and nuanced details, that you can instantly relate to.

Dare to be gentle

Avoid camera motion

Use hinting to guide the visitor

Make 3D sound part of the story

DON`T FORGET REALITY

Introduce VR & the experiencePrioritize hygiene and make visitors feel safe

Align climate conditionsDesign the area to promote movement

DON`T FORGET REALITY

DON`T FORGET REALITY

2 HOUR LINE17 DAYS

CONSUMERS WILL EXPECT MEANINGFUL VR EXPERIENCES

USE VR ONLY WHEN AND WHERE IT MAKES SENSE

DARE TO BE GENTLE

MAKE THE PHYSICAL EXPERIENCE AS GOOD AS THE

VIRTUAL

INVEST IN EXCELLENCE:PEOPLE LOVE GOOD VR, BUT

CAN´T STAND BAD VR

BRANDS:EXPLORE & EXPERIMENT NOW

TO BREAK GROUND AND BECOME A LEADER

DAWN OF AN ERA

InnovatorsEarlyAdopters

EarlyMajority

LateMajority Laggards

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SEEING FEELING

IS BELIEVING

EXPERIENCE A SWEDISH MOMENT @ DEMO DAY

Questions?

Get in touch @psqv