the bacon system - session five - content marketing
Post on 12-Feb-2017
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Content Marketing
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, blogs etc - Wikipedia www.baconcoach.com/learn
Content Marketing
Your Knowledge
Posted To The Internet
Leads People Back To Your Website
Measurablewww.baconcoach.com/learn
It Starts With A Strategy
Market With A Purposewww.baconcoach.com/learn
Content Marketing Strategy
Who Are You Trying To Reach?
What Topics Are They Interested In?
What Do You Want Them To Know & Do?
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Content Marketing StrategyPlan The Content
Deliver The Content
Get Engagement
Measure Response
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DeliverablesBlogs
ArticlesVideoAudioSlides
EbooksPrint Books
More?www.baconcoach.com/learn
Why I Love Blogs?Easy To Do
Easy To Share
Text Is Indexed By Google
Can Be Repurposedwww.baconcoach.com/learn
Why I Love Blogs?
Leads People Back To Your Website
Aggregators
Social Sharing
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Why I Love Blogs?Repurposing
365 Blogs
101 Marketing Tips
Freemium That Sells $$$
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Why I Love Video?
Easy - Cell Phone/Laptop
It Gets Attention
YouTube #2 Searches
Repurposing
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Why I Love Video?
Training
Webinars
Audios & Transcripts
Products
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Why I Love Video?
New Mediums
Blab.im
Periscope.tv
katch.me
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Why Behind The How?
Gets You Found - Google Searches
Gets You Noticed - Social Media Sharing
Makes You The Expert
Avoids OPC Syndromewww.baconcoach.com/learn
What’s The Goal?Get People To Buy (Now or Later)
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What’s The Goal?
Get People To Your Website
Get People On Your Email Lists
Get People To Like, Comment & Share
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Fear• I Am Not Worthy?
• Who Cares?
• No One Will Consume?
• I Don’t Know How To Write?
• I Am Not A Video Expert?
• Who Am I To Educate?
• You Are Unique! People Care!
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Fight That Fear• You Are An Expert
• People Value You
• People Value Knowledge
• People Value Experience
• People Value Opinions
• People Need Your Help!!!
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People Love A Story• What’s Your Story?
• What Did You Overcome?
• What Clients Overcame?
• Best Practices?
• Success Stories?
• People Need Your Help!!!
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Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
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