the bacon system - session two - the marketing trifecta
TRANSCRIPT
Online vs Relationship
Web Marketing is Web Marketing Right?www.baconcoach.com/learn
Online Marketing
Online Marketing is a form of marketing and advertising which uses the Internet to deliver promotional marketing
messages to consumers - Wikipedia
www.baconcoach.com/learn
Relationship Marketing
Relationship marketing is a form of marketing
developed from direct response marketing
campaigns which emphasizes customer
retention and satisfaction, rather than a dominant
focus on sales transactions - Wikipedia www.baconcoach.com/learn
The Difference?ONLINE MARKETING
• One-To-Many• Less Targeted• Advertising Based• More Traditional =
Counterintuitive (Noise)• Faster• Less Sustainable - More
Money = New Traffic
RELATIONSHIP MARKETING
• One-To-One (Or a Group)• More Targeted• Content Based• Less Conventional =
Conversational• Slower• More Stable & Repeatable -
Steady Flow Of Clientswww.baconcoach.com/learn
Where Do People Fall Short?
Not Measuring Results?www.baconcoach.com/learn
Where Do People Fall Short?
Not Being Customer Focused?www.baconcoach.com/learn
A SystemMarketing
Home Base - Transactions
Measurement - AnalyticsContent - Direct Actions
Sub MarketingEmail & Social Media www.baconcoach.com/learn
The Marketing TrifectaWhat To Expect?
Home Base(Website)
Measurement(Right Traffic)
Client Focused(Content)
www.baconcoach.com/learn
QuestionsIs It Responsive?
Pass The 8 Second Test?
Generate Sales?
Create Conversations?
www.baconcoach.com/learn
http://quirktools.com/screenfly
Desktop
Tablet
Cell Phone
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QuestionsDo You Have Analytics?
Can You Read Them?
Do You Read Them?
Do You React To The Data?
www.baconcoach.com/learn
QuestionsDo You Generate
Content?
On Your Website?
Does It Lead People There?
Are You Measuring That? www.baconcoach.com/learn
The Marketing Trifecta
A Cornerstone Of The Bacon System
Home Base(Website)
Measurement(Right Traffic)
Client Focused(Content)
www.baconcoach.com/learn
What’s A Cornerstone?Foundation To All Other Principles
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What’s The Goal?Get People To Buy (Now or Later)
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Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
