the bacon system - session ten - social media
TRANSCRIPT
Social MediaSocial media has been broadly defined to refer to the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, and build relationships. - Wikipedia www.baconcoach.com/learn
Why Use Social Media?
Distribute Your Content - Create Connectionswww.baconcoach.com/learn
Social Media Points
Like = 1
Comment = 5
Share = 25
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It Starts With A Strategy
Distribute With A Purposewww.baconcoach.com/learn
Social Media Strategy
Where Are Your Ideal Clients?
Where Are They?
What Are They Consuming?
What Kind Of Content They Engaging With? www.baconcoach.com/learn
Social Media Strategy
You Have The Content
Deliver The Content
Get Engagement
Get Them Back Home
Measure Responsewww.baconcoach.com/learn
Social Media CalendarPick And Choose
Platforms
Post When Published
Monitor & Respond To Engagement
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Social Media Research
Where Are Your People?www.baconcoach.com/learn
Where Are They?
What Platforms?
What Technologies?
What Content?
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Research Social Media
Reciprocal Links
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5 Major Platforms
Google+
Pinterestwww.baconcoach.com/learn
Bonus - PicturesImages Increase Engagement by 70%
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FacebookPersonal Profile - Friends
Business/Brand Pages
Post Content
Boost Post?
Share To Personal Profilewww.baconcoach.com/learn
LinkedInProfile - Personal
Business 2 Business (B2b)
Posts
Pulse
Groupswww.baconcoach.com/learn
TwitterOpen Networking
Search Terms - #Tags
140 Characters
Link Shorteners
Post Oftenwww.baconcoach.com/learn
Twitter News FeedHeadline • Link • #Hashtags
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Google+Personal & Business/Brand
Secret Sauce
Gets Indexed
Google Business
Post To Bothwww.baconcoach.com/learn
PinterestPersonal & Business
Pictures
Food, Fashion & Fun!
Link to Blog Post Pictures
Analyticswww.baconcoach.com/learn
Common Mistakes
Robo-Posting
Not Engaging
Not Measuring
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One Or All?That Depends On Your
Audience(s)
Try
Measure
Focuswww.baconcoach.com/learn
What’s The Goal?Get People To Buy (Now or Later)
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Drive TrafficContent = Back To The Home Base & Measure
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Pay To Play• Boost?
• Advertise?
• Reach New Audiences
• Target Look Alike Audiences
• Import LinkedIn Connections To Facebook
• Is It Worth It? Depends?
• Cheaper Than Google Adswww.baconcoach.com/learn
Research Options• Options
• Facebook Likes
• Clicks To Website
• Add To Email Lists
• Real Question?
• Measurable ROI?
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Trial & Error - Then Repeat
• Lather, Rinse, Repeat
• Measure Effectiveness
• Take Some Time
• Be Engaging
• Be A Human!
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Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
