the boat race

Thespecialistininforma1onmanagement

THE BOAT RACE

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Thespecialistininforma1onmanagement

Onceupona+metherewasthisDutchrowingteam.2

Thespecialistininforma1onmanagement

TheychallengedtheJapanesena+onalteamtorace.Eachboatwouldhave8crewmembers.

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Thespecialistininforma1onmanagement

Bothteamsworkedreallyhardtogetintothebestshape.TheDutchteamwasespeciallydeterminedtowin.

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Thespecialistininforma1onmanagement

But,lookwhathappened--theJapaneseteamwonby6lengths!

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Thespecialistininforma1onmanagement

TheDutchteammemberswerecrushed.Moralewasatitslowestinyears.

But,theyweredeterminedtowintheracenextyear.

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Thespecialistininforma1onmanagement

So,theyhiredagroupofauditorstoassessthesitua+onandfind-outwhatcausedtheirdefeat.

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Thespecialistininforma1onmanagement

APerweeksofanalysis,deskresearch,andBigDataMumboJumbo,theauditorsfoundoutthisamazingthing...

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Thespecialistininforma1onmanagement

TheJapaneseteamhad1coxswainand7rowers.

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WheretheDutchteamhad7coxswainsand1rower.

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Thespecialistininforma1onmanagement

Inspiredbytherawdata,theuppermanagementshowedunexpectedwisdom:theyhiredaconsul+ngcompanytoanalyzethedataandsuggestasolu+onthatwouldenable

theDutchteamtowinthenextyear. 11

Thespecialistininforma1onmanagement

APerseveralmonths,theconsultantscametotheconclusionthattheDutchteam’sra+oofcoxswainstorowerswastheproblem.Basedonthis,asolu+onwas

proposed:thegovernanceoftheteamhadtobechanged!12

Thespecialistininforma1onmanagement

Uppermanagementwastednotasecondinrestructuringthenewteaminto4coxswainsinstruc+ngtherower,ledby2managerswhoreporteddirectlytotheseniormanager.

Tomo+vatetherower,managementdecidedtoprovideanincen+ve--a“rowerofthemonth”awardifhewins

therace.

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Thespecialistininforma1onmanagement

Withthisnewgovernanceinplace,theDutchteamwasreadytogo!

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Buttheunexpectedhappened--theJapaneseteamwonagain,by12boatlengths!

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Therowerwasfiredforhisunsa+sfactoryperformance.16

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Needlesstosay,abigbonuswaspaidtothecoxswains,themanagers,andthedirectorforthestrongleadershipandmo+va+ontheyshowed

duringtheprepara+onphase.17

Thespecialistininforma1onmanagement

Theconsultantteamconductedanewanalysisofthematch,whichrevealedthatthestrategyandgovernancewere

correct,themo+va+onwasgood,buttheboathadfailedandneededtobeimproved. 18

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They’recurrentlyselec+ngavendorforanewcanoe.

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Illustra+onsby:LuukdeBie,©2016www.luke-newmedia.com

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ErikHartmanCommunica+eVisschersplein160-113511LXUtrecht(NL)

+31(0)308773560

www.erikhartmancommunica+e.nlinfo@erikhartmancommunica+e.nl

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