the business of apis, an introduction for everyone else
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© 2013 CA. All rights reserved.
The Business of APIs An introduction for the non-technical crowd
Greg KliewerPrincipal Consultant, Solutions ArchitectLayer 7 Technologies, a CA Technologies CompanyNovember 4, 2013
APIsWhat are they?
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Our businesses are run in large part by machines
* people are important too (but not in scope here)
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Computers are important business machines
Computers run critical systems Enterprise Resource Planning
Customer Relationship Mgt
Supply Chain Mgt
Logistics
Ordering
Billing
etc.
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API = Application Programming Interface
APIs are for connecting computer software machines Modules within a program Programs on a server Programs over local networks
My CodeYour Code
My API
My ServerYour Client
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Web APIs are for connecting web machines Over the World Wide Web Exploiting ubiquitous networks; public and private
My API
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APIs connect computer business machines to better run and extend the business
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deploying an API is easy deploying an effective API is difficult
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effective == meeting business goals
$
The Business of APIsWhat is driving API development today
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Innovation
Reach & Retention
Revenue
Integration
$Instrumentation
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Innovation
Reach & Retention
Revenue
Integration
$Instrumentation
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Exploit new channels to customers and partners
Mobile
Social Media
Reach & Retention
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Before there were Web APIs, there were Web Apps
APIs protected by network separation
No programmatic access from the Public Internet
Safety through total isolation and control
Reach & Retention
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My Business
Mobile and social media apps require programmatic access The days of hiding critical business services behind firewalls are over
But the disrupters are here Reach & Retention
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But the disrupters are here
My Business
Mobile and social media apps require programmatic access The days of hiding critical business services behind firewalls are over
You will need a Web API to reach customers on mobile and social media
Reach & Retention
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Head Long Tail
Reach & RetentionPursuing a broader base
“smaller c” consumers tend to be earlier adopters of new mobile platforms
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Reach & RetentionWho’s doing it
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Innovation
Reach & Retention
Revenue
Integration
$Instrumentation
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With computer business machines we are moving to the cloud
With partners and corporate customers
Integration
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IntegrationAPIs support ongoing initiatives tore-configure the enterprise
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Reduce costs Streamline operations
IntegrationAPIs support ongoing initiatives tore-configure the enterprise
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Who’s doing it Integration
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Innovation
Reach & Retention
Revenue
Integration
$Instrumentation
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Enable field equipment with smart technology sensors and actuators
Enable field personnel with specialized mobile solutions that feed back information to make them more effective at their jobs
Instrumentation
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Instrumentation
Speed Gates
Wayside InspectionSystems
Wheel ImpactLoad Detectors
Positive TrainControl Systems
Take the Rail Industry,for example
Mobile solutions forField Personnel /Inspectors
* http://www.nae.edu/Publications/Bridge/TransportationInfrastructure/TheFreightRailroadRenaissance.aspx
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InstrumentationSmart field technologymust integrate with core systems
…and feed back information to new mobile apps in the hands of field personnel.
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Who’s doing it Instrumentation
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Innovation
Reach & Retention
Revenue
Integration
$Instrumentation
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The API is the product
Pay per use
Revenue$
pay a $2.00 toll
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Revenue$
500 calls/month
5000 calls/month
FREE!
1000 calls/month
Tiered access
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Who’s doing it Revenue$
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Innovation
Reach & Retention
Revenue
Integration
$Instrumentation
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is not an option anymore
Innovation
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Innovation
Enterprise apps, portals, and web apps are being decomposed into “apps”
calendar
notes
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Customers demand their platform of choice
Innovation
And abandon apps that do not perform
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Innovation
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app dev requirements are backwith a vengeance
Innovation
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platform specialization is requiredthat is difficult to source strictly in house
Innovation
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Innovation
So enterprises are casting their nets wider to gain access to the right specialists to build new apps…
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Innovation
…and turning internal resources more towards Enterprise API development
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Who’s doing it Innovation
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Who is going to do it Innovation
http://www.layer7tech.com/infographic/
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How can we be successful delivering APIs?
How to deliver Enterprise APIsDelivery, Management, Governance
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To ensure failure, make your API:×Hard to get started with×Difficult to understand× Encumbered by manual process×Unsecure×Opaque
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Low barriers to access Self service Help (from other devs)
App Developers want:
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Developer Engagement Security Enforcement Metering & Rate Limiting Analytics
API Publishers need:
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We need API gateways
Gateway
API
API
InternalExternal
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Developers demand API portals
Portal
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API Management
Portal
Gateway
API
API
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API management helps us:
Drive adoption Lower costs Retain control Improve governance
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Innovation
Reach & Retention
Revenue
Integration
$Instrumentation
Introduction toThe Layer 7 API Delivery Platform
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APIs are the new perimeter
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Layer 7 delivers APIs quickly and securely
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The Layer 7 API Delivery Platform
APIPortal
APIGateways
APIManager
API Delivery Platform
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Position in the marketplace
API Management Application Gateway
Governance
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How each component is used
`
API GATEWAYCluster
API MANAGER
External and Partner DevelopmentOrganizations
API Owners, Developers, Administrators
API PORTAL
DiscussionAPI requirements in your enterprise
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What business drivers do you see for deploying APIs?
Programs
Projects
Strategic initiatives
Regulatory changes
Principal Consultant, Solutions Architect
greg.kliewer@ca.com
@cainc
slideshare.net/CAinc
linkedin.com/company/ca-technologies
ca.com
Greg Kliewer
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Credits Images provided by The Noun Project, including:
Arch, Jonathan Keating
Crane, Artur Mukhamedzyanov
Factory, Unknown Designer, Finland
Forklift, Edward Boatman, United States, 2010
Light bulb, Jean-Philippe Cabaroc
Rail car, Phil Laver, United Kingdom, 2012
Tablet, Daniel Yanes Arroro, 2013
Train, Roger Cook & Don Shanosky, United States, 1974
Truck, Unknown Designer, United States
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