you're unique, just like everyone else

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YOU’RE UNIQUE HOW TO DIFFERENTIATE YOURSELF, FIND YOUR CUSTOMERS, AND MAKE MONEY ONLINE. JUST LIKE EVERYBODY ELSE

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How to differentiate yourself, find your customers, and make money online. Define your customers, develop your mission, define your brand.

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Page 1: You're Unique, Just Like Everyone Else

YOU’RE UNIQUE

HOW TO DIFFERENTIATE YOURSELF, FIND YOUR CUSTOMERS, AND MAKE MONEY ONLINE.

JUST LIKEEVERYBODY ELSE

Page 2: You're Unique, Just Like Everyone Else

GODADDY FOR SMALL BUSINESS 2014 2

HEY EVERYONE! I’M SHAWN. I WORK AT GODADDY. I AM A SMALL BUSINESS SUPER-FAN.

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SHAWN, I AM YOUR FUTURE.

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.

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IT MADE ME FEEL A LITTLE SICK.

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WHAT ABOUT THIS GUY?

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GODADDY FOR SMALL BUSINESS 2014

AND WHAT ABOUT YOU?

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WHAT’S YOUR GIFT?

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GODADDY FOR SMALL BUSINESS 2014

23 MILLION14

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NOW IS OUR CHANCE TO STAND OUTTO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT. WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT THAN EVERY OTHER TRAINER IN TOWN?

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GODADDY FOR SMALL BUSINESS 2014 16

NOW IS OUR CHANCE TO STAND OUTTO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT. WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT THAN EVERY OTHER PHOTOGRAPHER IN TOWN?

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NOW IS OUR CHANCE TO STAND OUTTO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT. WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT THAN EVERY OTHER LAWYER IN TOWN?

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NOW IS OUR CHANCE TO STAND OUTTO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT. WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT THAN EVERY OTHER WRITER IN TOWN?

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NOW IS OUR CHANCE TO STAND OUTTO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT. WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT THAN EVERY OTHER DENTIST IN TOWN?

Page 20: You're Unique, Just Like Everyone Else

GODADDY FOR SMALL BUSINESS 2014 20

NOW IS OUR CHANCE TO STAND OUTTO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT. WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT THAN EVERY OTHER FOODIE IN TOWN?

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GODADDY FOR SMALL BUSINESS 2014 21

NOW IS OUR CHANCE TO STAND OUTTO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT. WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT THAN EVERY OTHER CONSULTANT IN TOWN?

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GODADDY FOR SMALL BUSINESS 2014 22

NOW IS OUR CHANCE TO STAND OUTTO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT. WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT THAN EVERY OTHER QUILTER IN TOWN?

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NOW IS OUR CHANCE TO STAND OUTTO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT. WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT THAN EVERY OTHER MUSICIAN IN TOWN?

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TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT. WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT THAN EVERY OTHER BUSINESS IN TOWN?

NOW IS OUR CHANCE TO STAND OUT

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I KNOW YOU’RE BUSY. I’LL BE BRIEF.

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1. I’M GOOD AT WHAT I DO. 2. I HAVE 15 YEARS OF EXPERIENCE. 3. I BRING CANDY INTO THE OFFICE.

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GODADDY FOR SMALL BUSINESS 2014

EASY READING IS DAMN HARD WRITING. !

~NATHANIEL HAWTHORNE

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MY CUSTOMERS

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MY CUSTOMERS MY MISSION

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MY CUSTOMERS MY MISSION MY BRAND

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MY CUSTOMERS MY MISSION MY BRAND

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MY CUSTOMERS

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WE’RE GONNA FOCUS ON THIS GUY.

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HEY EVERYONE. MEET ELLIOT.AGE: 37 CITY: PEORIA EDU: M.F.A JOB: MUSICIAN MUSIC: KEXP CEREAL: CTC

GOALS: TRAVEL SHOES: VISION SLEEP: BACK CHEESE: SWISS PANTS: JEANS FILM: XANADU

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MY MISSION

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GODADDY FOR SMALL BUSINESS 2014

I STARTED THIS BECAUSE— I WANT PEOPLE TO SEE ME AS— MY MAIN GOAL IS TO BE— SUCCESS LOOKS A LOT LIKE— I’M DIFFERENT BECAUSE— I HELP OTHERS—

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DO SOME SOUL SEARCHING.

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GO LONG.

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300 WORDS47

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MY BRAND

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140GLORIOUS, CHARMING, CREATIVE CHARACTERS.

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GODADDY FOR SMALL BUSINESS 2014

MAYBE IT'S NOT ABOUT YOU.

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HEY ELLIOT! THIS IS HOW I’M GONNA MAKE YOU HAPPY— IN 140 CHARACTERS OR LESS.

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http://firequilts.com/home

Fire Quilts - Home

Hand crafted fire engine quilts [made by a dude]. !

We create custom, one-of-a-kind fire engine and fire-fighter themed quilts. Every quilt is unique and made to order, They are pieced together one small square at a time by former fireman and artisan, Neil Pfunder.

Fire Quilts Home About Services Testimonials Contact

CUSTOM ORDER YOUR QUILT TODAY

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GODADDY FOR SMALL BUSINESS 2014 55

http://firequilts.com/home

Fire Quilts - Home

Spread the Love: Hand-crafted Fire Quilts !

We’re spending a third of our lives with our blankets, we might as well fall in love early. Start your loved ones off with something special, and help us spread the love. Everybody deserves a cool blanket to keep warm with.

Fire Quilts Home About Services Testimonials Contact

Let’s build something together

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GODADDY FOR SMALL BUSINESS 2014

EMAIL BEFORE.

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You’re talking to a quilting fireman. !

I used to climb into burning buildings to fight fires, now I’m helping others in a different way. I started sewing 16 years ago when I decided it was too cold in the garage to make furniture. !

I’ve been recognized by charity groups and held my own at many a state fair. !

I’m married and hav 3 sons, who all think I’m a little

FIRE QUILTS TO: [email protected]

FROM: [email protected]

ALLOW MYSELF TO INTRODUCE MYSELF

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GODADDY FOR SMALL BUSINESS 2014

EMAIL AFTER.

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EMAIL BEFORE.

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TIME TO MAKE THE WORLD A LITTLE MORE COZY. !

Everyone needs a blanket to keep warm with and everyone needs a little flavor in their life. We spend a third of our lives with our blankets. Make sure it’s awesome. !

Here’s how it works: !

You buy a one-of-a-kind unique quilt for someone you love, and we’ll donate one to a children’s hospital. The kiddos bundle up and you smile [a lot] inside. !

Let’s build something together right now. !

FIRE QUILTS TO: [email protected]

FROM: [email protected]

SPREAD THE LOVE // KEEP A KIDDO WARM TODAY

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THINGS MAY COME TO THOSE WHO WAIT, BUT ONLY THE THINGS LEFT BY THOSE WHO HUSTLE. !

~ABRAHAM LINCOLN

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YOU’RE UNIQUE

HOW TO DIFFERENTIATE YOURSELF, FIND YOUR CUSTOMERS, AND MAKE MONEY ONLINE.

JUST LIKEEVERYBODY ELSE