the business of apis, an introduction for everyone else

© 2013 CA. All rights reserved.

The Business of APIs An introduction for the non-technical crowd

Greg KliewerPrincipal Consultant, Solutions ArchitectLayer 7 Technologies, a CA Technologies CompanyNovember 4, 2013

APIsWhat are they?

© 2013 CA. All rights reserved.3

Our businesses are run in large part by machines

* people are important too (but not in scope here)


Computers are important business machines

Computers run critical systems Enterprise Resource Planning

Customer Relationship Mgt

Supply Chain Mgt

Logistics

Ordering

Billing

etc.


API = Application Programming Interface

APIs are for connecting computer software machines Modules within a program Programs on a server Programs over local networks

My CodeYour Code

My API

My ServerYour Client


Web APIs are for connecting web machines Over the World Wide Web Exploiting ubiquitous networks; public and private

My API


APIs connect computer business machines to better run and extend the business


deploying an API is easy deploying an effective API is difficult


effective == meeting business goals

$

The Business of APIsWhat is driving API development today


Innovation

Reach & Retention

Revenue

Integration

$Instrumentation


Exploit new channels to customers and partners

Mobile

Social Media

Reach & Retention


Before there were Web APIs, there were Web Apps

APIs protected by network separation

No programmatic access from the Public Internet

Safety through total isolation and control

Reach & Retention


My Business

Mobile and social media apps require programmatic access The days of hiding critical business services behind firewalls are over

But the disrupters are here Reach & Retention


But the disrupters are here

My Business

Mobile and social media apps require programmatic access The days of hiding critical business services behind firewalls are over

You will need a Web API to reach customers on mobile and social media

Reach & Retention


Head Long Tail

Reach & RetentionPursuing a broader base

“smaller c” consumers tend to be earlier adopters of new mobile platforms


Reach & RetentionWho’s doing it


Innovation

Reach & Retention

Revenue

Integration

$Instrumentation


With computer business machines we are moving to the cloud

With partners and corporate customers

Integration


IntegrationAPIs support ongoing initiatives tore-configure the enterprise


Reduce costs Streamline operations

IntegrationAPIs support ongoing initiatives tore-configure the enterprise


Who’s doing it Integration


Innovation

Reach & Retention

Revenue

Integration

$Instrumentation


Enable field equipment with smart technology sensors and actuators

Enable field personnel with specialized mobile solutions that feed back information to make them more effective at their jobs

Instrumentation


Instrumentation

Speed Gates

Wayside InspectionSystems

Wheel ImpactLoad Detectors

Positive TrainControl Systems

Take the Rail Industry,for example

Mobile solutions forField Personnel /Inspectors

* http://www.nae.edu/Publications/Bridge/TransportationInfrastructure/TheFreightRailroadRenaissance.aspx

http://www.nae.edu/Publications/Bridge/TransportationInfrastructure/TheFreightRailroadRenaissance.aspx


InstrumentationSmart field technologymust integrate with core systems

…and feed back information to new mobile apps in the hands of field personnel.


Who’s doing it Instrumentation


Innovation

Reach & Retention

Revenue

Integration

$Instrumentation


The API is the product

Pay per use

Revenue$

pay a $2.00 toll


Revenue$

500 calls/month

5000 calls/month

FREE!

1000 calls/month

Tiered access


Who’s doing it Revenue$


Innovation

Reach & Retention

Revenue

Integration

$Instrumentation


is not an option anymore

Innovation


Innovation

Enterprise apps, portals, and web apps are being decomposed into “apps”

mail

calendar

notes


Customers demand their platform of choice

Innovation

And abandon apps that do not perform


Innovation


app dev requirements are backwith a vengeance

Innovation


platform specialization is requiredthat is difficult to source strictly in house

Innovation


Innovation

So enterprises are casting their nets wider to gain access to the right specialists to build new apps…


Innovation

…and turning internal resources more towards Enterprise API development


Who’s doing it Innovation


Who is going to do it Innovation

http://www.layer7tech.com/infographic/

http://www.layer7tech.com/infographic/


How can we be successful delivering APIs?

How to deliver Enterprise APIsDelivery, Management, Governance


To ensure failure, make your API:×Hard to get started with×Difficult to understand× Encumbered by manual process×Unsecure×Opaque


Low barriers to access Self service Help (from other devs)

App Developers want:


Developer Engagement Security Enforcement Metering & Rate Limiting Analytics

API Publishers need:


We need API gateways

Gateway

API

API

InternalExternal


Developers demand API portals

Portal


API Management

Portal

Gateway

API

API


API management helps us:

Drive adoption Lower costs Retain control Improve governance


Innovation

Reach & Retention

Revenue

Integration

$Instrumentation

Introduction toThe Layer 7 API Delivery Platform


APIs are the new perimeter


Layer 7 delivers APIs quickly and securely


The Layer 7 API Delivery Platform

APIPortal

APIGateways

APIManager

API Delivery Platform


Position in the marketplace

API Management Application Gateway

Governance


How each component is used

`

API GATEWAYCluster

API MANAGER

External and Partner DevelopmentOrganizations

API Owners, Developers, Administrators

API PORTAL

DiscussionAPI requirements in your enterprise


What business drivers do you see for deploying APIs?

Programs

Projects

Strategic initiatives

Regulatory changes

Principal Consultant, Solutions Architect

[email protected]

@cainc

slideshare.net/CAinc

linkedin.com/company/ca-technologies

ca.com

Greg Kliewer


Credits Images provided by The Noun Project, including:

Arch, Jonathan Keating

Crane, Artur Mukhamedzyanov

Factory, Unknown Designer, Finland

Forklift, Edward Boatman, United States, 2010

Light bulb, Jean-Philippe Cabaroc

Rail car, Phil Laver, United Kingdom, 2012

Tablet, Daniel Yanes Arroro, 2013

Train, Roger Cook & Don Shanosky, United States, 1974

Truck, Unknown Designer, United States

http://thenounproject.com/

the business of apis, an introduction for everyone else

Technology

business of apis

web apis

herereach retention

web machines

web appsreach retention

new mobile apps

computer business machines

effective api