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Post on 19-Nov-2018
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THE CHALLENGE OF PROTECTING INTELLECTUAL PROPERTY
Nicolas Fleury Director, Marketing,
Communication and Information ISO Central Secretariat
Guilaine Fournet Head of Sales & Business Development IEC Central Office
Under attack… • Customers
• Information anarchists
• Governments • Commercial
piracy • …ourselves !
Significant increase of cases of illegal commercial activities
The ISO/IEC Action Plan
• Communication • Education
• Mandatory watermarking • More flexible
models
Fighting infringements
• Secure evidences • Inform ISO/CS, IEC/CO and members concerned
• Email notice • Send cease
and desist letters • Coordinated
legal action
Next steps • More sharing of information
between ISO, IEC and their members
• Joint or parallel actions for important cases, to be more efficient and limit costs
• Policy documents updated to reinforce protection of copyright
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