the courageous entrepreneur

THE COURAGEOUS ENTREPRENEUR

A STORY OF COURAGE

PARKING LOT: 7,545’

HELEN LAKE: 10,400’

HELEN LAKE: 10,400’

RED BANKS: 12,800’

Success is not final, failure is not fatal: it is the courage to continue that counts.

Winston Churchill

COURAGE DEFINED

The ability to confront fear, pain, danger, uncertainty

& to venture & persevere

Doing what needs to be done, when it needs to be done, whether I feel like it

or not

COURAGE IN ACTION

WHO IS AN ENTREPRENEUR?

A person who…

Organizes,

Operates,

& Assumes the Risk

…for a business venture

YouAre!

WHAT DOES AN ENTREPRENEUR DO?

Innovation

Marketing

WHAT DOES AN ENTREPRENEUR DO?

Innovation:

The introduction of something new; a new idea, method or device

In other words… …CHANGE

INNOVATION DESCRIBED

WHAT DOES AN ENTREPRENEUR DO?

Marketing:

The process of promoting, selling & distributing a product or a service

HOW DO WE FEEL?

Innovation Marketing

FAILURE

THE UNKNOWN

WHAT OTHERS THINK

HOW TO DEVELOP COURAGE & APPLY IT TO YOUR BUSINESS

INTELLIGENT, CONSISTENT

INSPIRED BY A

HIGHER PURPOSE.

ACTION

LONG TERM VISION BUILDING

Why does your business exist?

Where is your business going?

WHY DOES YOUR BUSINESS EXIST?

To experience the emotion of

competition, winning,

and crushing competitors

To give ordinary folk the chance

to buy the same things

as rich people

WHERE IS YOUR BUSINESS GOING?

Crush Adidas (1960s)Become a $125 billion company

by the year 2000 (1990)

Long Term Goals Aid Long Term Vision

90 DAY STRATEGIC PLAN: INNOVATION

1. Where are we now?

2. How did we get here?

3. Where would we really like to be?

4. In what specific ways can we get from where we are to where we want to be?

5. What should we:Start doing… Stop doing…Do less of… Do more of…

90 DAY STRATEGIC PLAN: INNOVATION

Come Up with One Number

CONSISTENT ACTIVITY: MARKETING

Translate the Number into Monthly, Weekly &

Daily Activity

Daily is Best Marketing Is External & Internal

HOW TO DEVELOP COURAGE & APPLY IT TO YOUR BUSINESS

INTELLIGENT, CONSISTENT

INSPIRED BY A

HIGHER PURPOSE.

ACTION

A STORY OF COURAGE

RED BANKS: 12,800’

COURAGE DEFINED

Doing, EVERY DAY what needs to be done, when it needs to be done, whether I feel like it or not

MISERY HILL: 13,750’

THE SUMMIT: 14,180’

TIME TO TAKE ACTION!

Long Term Vision Building

Innovation: 90 Day Strategic Plan

Marketing: Daily Action Plan

THANK YOU!

SIGN UP TO GET MY BLOG POSTS VIA EMAIL

AND GET A COPY OF MY POPULAR PDF

“SIMPLE STRATEGIC PLANNING”www.abcgroup.co

www.abcgroup.co/thecourageousentrepreneur/