the courageous entrepreneur
TRANSCRIPT
THE COURAGEOUS ENTREPRENEUR
A STORY OF COURAGE
PARKING LOT: 7,545’
HELEN LAKE: 10,400’
HELEN LAKE: 10,400’
RED BANKS: 12,800’
Success is not final, failure is not fatal: it is the courage to continue that counts.
Winston Churchill
COURAGE DEFINED
The ability to confront fear, pain, danger, uncertainty
& to venture & persevere
Doing what needs to be done, when it needs to be done, whether I feel like it
or not
COURAGE IN ACTION
WHO IS AN ENTREPRENEUR?
A person who…
Organizes,
Operates,
& Assumes the Risk
…for a business venture
YouAre!
WHAT DOES AN ENTREPRENEUR DO?
Innovation
Marketing
WHAT DOES AN ENTREPRENEUR DO?
Innovation:
The introduction of something new; a new idea, method or device
In other words… …CHANGE
INNOVATION DESCRIBED
WHAT DOES AN ENTREPRENEUR DO?
Marketing:
The process of promoting, selling & distributing a product or a service
HOW DO WE FEEL?
Innovation Marketing
FAILURE
THE UNKNOWN
WHAT OTHERS THINK
HOW TO DEVELOP COURAGE & APPLY IT TO YOUR BUSINESS
INTELLIGENT, CONSISTENT
INSPIRED BY A
HIGHER PURPOSE.
ACTION
LONG TERM VISION BUILDING
Why does your business exist?
Where is your business going?
WHY DOES YOUR BUSINESS EXIST?
To experience the emotion of
competition, winning,
and crushing competitors
To give ordinary folk the chance
to buy the same things
as rich people
WHERE IS YOUR BUSINESS GOING?
Crush Adidas (1960s)Become a $125 billion company
by the year 2000 (1990)
Long Term Goals Aid Long Term Vision
90 DAY STRATEGIC PLAN: INNOVATION
1. Where are we now?
2. How did we get here?
3. Where would we really like to be?
4. In what specific ways can we get from where we are to where we want to be?
5. What should we:Start doing… Stop doing…Do less of… Do more of…
90 DAY STRATEGIC PLAN: INNOVATION
Come Up with One Number
CONSISTENT ACTIVITY: MARKETING
Translate the Number into Monthly, Weekly &
Daily Activity
Daily is Best Marketing Is External & Internal
HOW TO DEVELOP COURAGE & APPLY IT TO YOUR BUSINESS
INTELLIGENT, CONSISTENT
INSPIRED BY A
HIGHER PURPOSE.
ACTION
A STORY OF COURAGE
RED BANKS: 12,800’
COURAGE DEFINED
Doing, EVERY DAY what needs to be done, when it needs to be done, whether I feel like it or not
MISERY HILL: 13,750’
THE SUMMIT: 14,180’
TIME TO TAKE ACTION!
Long Term Vision Building
Innovation: 90 Day Strategic Plan
Marketing: Daily Action Plan
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