the emerging social media landscape

The Emerging Social Media Landscape

The future of social media and how next

generation social media will affect business

Social Media Intelligence Atlanta

Tuesday, November 13, 2012

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Agency Life Is

Fun, Isn’t It?

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THE PAST….

Social Media, eh? We should get some of that….

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The Present

MIND-SHARE

GR

OW

TH

Stars High Growth, High Mind Share

Question Marks High Growth, Low Mind Share

Dogs Low Growth, Low Mind Share

Cows Low Growth, High Mind Share

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THE FUTURE….

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Next Generation Social Media

Apps Mobile Technology Novelty

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Intelligence

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Intelligence

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YOUR CUSTOMERS

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YOUR BOTTOM LINE

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Reach

Click-Through

Content Consumption

POS Activation

Aligning KPIs To Your Sales Funnel

Interest

Awareness

Desire

Action

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YOUR ORGANIZATION

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Situation

Industrial manufacturing giant Airgas Inc. wanted to

boost their bottom line for their consumer

division, Penguin Brand® Dry Ice. This would be

their first foray into consumer marketing.

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Customer Intelligence

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http://youtu.be/t19Xc-7DuJE

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Stores that were active in the

locator saw a

31% Increase in Same

Store Sales vs. Stores Not Active In Locator

Custom Store Locator Front-End

Custom Store Locator Back-End w/Search Data

Bottom Line Intelligence

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24 New Retailers

20% User-Generated

Content

22% Increase in Dry Ice

Conversation

19% Average Increase In

Overall Division

Revenue in Last 2 Years

Organizational Intelligence

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Finalist: 2012 Best Social Media Campaign

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The Future of Social Media

YOUR CUSTOMERS

YOUR BOTTOM LINE

YOUR ORGANIZATION

Figure out how social media can provide

intelligence into the purchase cycle.

Tap sources of intelligence to find

out what your customers want.

Use social media as a source of intelligence

to connect and improve your organization.

Build content that enriches your bottom

line by serving customers.

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Jared Degnan Social & Digital Media Manager Brandware Public Relations

Email Me: jared@brandwarepr.com

Tweet Me: @jareddegnan

http://jareddegnan.com

http://brandwarepr.com

THANK YOU!!!

Social Intelligence ATL: The Emerging Social Media Landscape