the evolution of the social web
Post on 05-Dec-2014
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The Evolution of the Social Web
Dan Donald // BarCampBrighton3
Our identity is in splinters
We’ve created profiles for everything we use on the web with any kind of interaction or setting of preferences
It’s only natural our data is stored in data silos, there has been no other way
So until recently we’ve had no cohesive sense of identity, although many have tried
Social networking
Actually making relationships between profiles a feature is what changed the game.
It’s persuaded us to think about who we are on the web.
As sites become platforms, the field continues to evolve quickly
Where do we go from here?
Open source projects hoping to push things forward
Along with this comes more understanding of what it means to have a social web
What am I talking about?
There’s a few things we need to consider:• Identity• Relationships• Privacy & security• People!
IdentityProjects such as OpenID are enabling a
single identity
oAuth is allowing sites to grant access if authorised from an existing account (no password anti-pattern here!)
Issues?• Who do you trust?• As we use our identity host/providers more,
there’s more value in online identities• We’ll have a smaller raft or out of date
profiles!• With value comes issues of security/fraud• Import/export of identity related data
Who are you?
Social networking started off with the ‘flat-friends’ model
- Wow – I have over 1000 friends!
We’re complicate beings with elastic relationships
RelationshipsWe gain contacts and the nature of
relationships evolve (or devolve)
The depth of relationships vary over time
Those who we’re in contact with a lot in a particular medium might not be representative of the depth or relationship
What are friends?
In the beginning ‘friends’ was term for a connection to another profile
Maybe now we realise that this isn’t viable
Our concept of friends on the web has lead to an upheaval in our understanding of privacy
How can we manage this better?
PersonasWe’re a lot of things to a lot of people
Some of us like to be just ‘us’ no matter which context
In reality, we have different sides of ourselves that we choose to share in different social contexts
Maybe this is a way of easily separating aspects of our lives?
Sharing is good
What information should we not share?
We should know who we’re sharing this with!
It’s a new kind of understanding
Hitting the mainstream
For all of these ideas to work, it needs to be very straightforward
It’s not about technology, although a technological solution is needed
The web will change
Recap• Identity – OpenID• Easier and safer log-ins – oAuth• We can better represent ourselves online• We can have more control• Got to be for the non-techies
What about the developers?
What about developers?
As things mature, we have the building blocks to make every site social
Events like dConstruct to show how to do this
Build on top of existing standards & APIs
The web then has a social layer – part of an open platform to build on
Context & Community
Two changes across the socialised web
Provide context to our relationships
As sites become more social, aspects of community are implicit
Community breeds conversation!
Scenario• When creating a new site, build in methods
for people to use social data (FacebookConnect / Open Social)
• Allow people to interact with your data; to discuss and share it, make their mark on it
• Engage with your audience as a community• Use existing channels to take your content
to the people
The end.
Thanks for listening…
…any ideas or questions?
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