the future is about attitute, not technology sharing is caring 2012

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In this presentation I summarize good practices for museums to remain relevant in the 21st century, drawing from my international experience as a consultant for cultural institutions. The presentation presents actionable lessons you can take home and apply in your institution, based on touring the world with the Digital Engagement Framework. Presentation delivered at Sharing is Caring 2012 in Copenhagen.

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#FreeTheATM

The future is about attitude,not technology

Doha, Qatar

Brussels, Belgium

Sydney, Australia

Copenhagen, Denmark

stories(that engage, immerse, resonate)1

Notable quote:

“Our job is about storytelling [...] and the best stories are

told by people.”

Kevin Allocca:

“Tastemakers, creative participating communities, complete unexpectedness; these are characteristics of a new kind of media and a new kind of culture.”

Photo: Ruxandraale

museum of broken relationships

Photo: Ruxandraalemy favourite:-)

bit.ly/brokenships

Using digital media and technology, we can tell immersive stories that

resonate with our audience.

vangoghexhibition.com

curators“the hottest job of the future”2

In the future (as always?) curators will hold the most

important and influential jobs, and not only in museums.

tangible(not in your pocket, in your hand!)3

Photo: Johan Larsson

Photo: Chris JL

http://vimeo.com/42992853

Thanks for the photo, Seb Chan

Photo: Keith Kissel

Photo: Makerbot Industries

Via: http://www.freshandnew.org/

organisation“this is a whole-of-organisation thing”4

For the lunch break:

If we do this well, museums in the digital age can help people

live better and longer lives.

money5

Notable quote:

“Money should be part of the discussion.”

If an innovation isn’t meant to add some real value to

the visitor’s experience, [...] it’s just a crazy idea getting

too much attention.

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Photo: Esther Simpson

DEF 2.0metrics guidelines

business models

bit.ly/DEFbooklet(Free PDF with work sheets, tips and tricks.)

The future is about attitude,not technology

Tell stories,that make sense,and are tangible.-Radically change,and make some money.

good luck

Thank you!jasper@inspiredbycoffee.com

@jaspervisser

Slides licenced under CC By-SA, Jasper Visser

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