the future of classifieds & selling (icma 2010, vienna)
Post on 17-Oct-2014
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Gerd Leonhard Media Futurist / The Futures AgencyGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
What’s next in Classifieds, Advertising and Online Commerce
Disruption is everywhere
Gerd Leonhard Media Futurist / The Futures Agency
We are here
Gerd Leonhard Media Futurist / The Futures Agency
Gerd Leonhard Media Futurist / The Futures Agency
Gerd Leonhard Media Futurist / The Futures Agency
Mobile + Broadband + Social + Video:Disruption similar to the Printing Press
Gerd Leonhard Media Futurist / The Futures Agency
Source: Slideshare / Jon Bishop
The result of digitization: explosive consumer empowerment, everywhere
The ‘people formerly known as consumers’
Fan before Customer
Source: Hugh McLeod
Trust is amplified in a social setting
Hyper-collaboration not hyper-competition
Don’t be surprised
Think like Google
source: Jeff Jarvis
Social Commerce is the Future of Selling
Put more “Social” into “Classifieds”
Connected users are dramatically different
Match-making has changed forever
Source: Flickr.com/cobalt123
Gerd Leonhard Media Futurist / The Futures Agency
Marshall McLuhan (November 14, 1971)
Technology
Human Behavior
Culture
Business
Gerd Leonhard Media Futurist / The Futures Agency
‘Consumers’ love involvement
Gerd Leonhard Media Futurist / The Futures Agency
Gerd Leonhard Media Futurist / The Futures Agency
GenY: Ambient Broadcasters
Gerd Leonhard Media Futurist / The Futures Agency
The atomization of markets will continue
Gerd Leonhard Media Futurist / The Futures Agency
The Future: Masses of Niches
Gerd Leonhard Media Futurist / The Futures Agency
Increasing Tribalization of Society
The deal: shift control to the users in order to gain reach
source: soapboxincluded.com
Finally, Business becomes social *
... and social is the new Search
Mobile devices are the new... TV, Radio, Newspaper, Computer...
Wallet, Bank, Camera...
Classifieds + Mobile: a marriage made in heaven
Gerd Leonhard Media Futurist / The Futures Agency
And pretty soon, TV = Internet.
Gerd Leonhard Media Futurist / The Futures Agency
So how can you redefine your business?
Making money when ‘everything is free’
The Future is... Permanent Beta
Expect Zero Tolerance for Irrelevance
The opportunity:Provide elegant organization, context and added values
to people that may already be doing
what they want to do
(i.e. buy and sell) *Hat tip to Jeff Jarvis
Get Real-Time, Mobile, Social. Now.
Gerd Leonhard Media Futurist / The Futures Agency
Bet on the power of the human link!
Investigate Group Buying
Give something to get something
Gerd Leonhard Media Futurist / The Futures Agency
Look at alternative currencies
Make fans - not just users.
“All progress depends on the unreasonable man” George Bernard Shaw
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