the future of making things · 2015-12-09 · the future of making things media & entertainment...
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Join the conversation #AU2015
The Future of Making Things Media & Entertainment
Nick Manning Senior Manager, Worldwide Field Marketing
Technology has
always disrupted
how things are made
Image Source: FXGuide, Courtesy of Industrial Light & Magic
Autodesk Confidential Internal Use Only
DRIVING CHANGE IN
PRODUCTION METHODS
DRIVING CHANGE IN
PRODUCT (CONTENT)
DRIVING CHANGE IN
CONSUMER DEMAND
Image Source: Bot & Dolly
Film and Television are old concepts from an era when
content was defined by the medium on which it was consumed
Image source: Katelyn, http://astro.temple.edu/~tuc42214/gallery.html
Access to
funding is
empowering
start ups and
independents
Robot controlled cameras 3D printed costumes & props
3D printed animation Performance & reality capture
WH
AT
IS
R
EA
L
Source: DBLG.co.uk
Image Source: Bot & Dolly
Autodesk Confidential Internal Use Only
Number of VFX Shots Keeps Growing
900 Shots
$200M
1800 shots
$300M
2500 Shots
$170M
2750 Shots
$232M
1200 Shots
$150M
2200 shots
$250M
3000 Shots
$170M
Titanic
Harry Potter Goblet of Fire
Avatar
Hobbit Unexpected Journey
Captain America Winter Soldier
Guardians of the Galaxy
Avengers: Age of Ultron
Pro
duct
ion B
ud
get
The amount of data is
increasing dramatically (petabytes per movie) Image Source: Open Compute Project
Autodesk Confidential Internal Use Only
Team sizes are increasing
X-Men Days of Future Past
Moving Picture Company (MPC)
Digital Domain
Rising Sun Pictures
Rhythm and Hues
Hydraulx
Animal Logic
Cinesite
Dimension X
Direct Dimensions
Legacy Effects
Lola Visual Effects
Method Studios)
Mokko Studio)
New Deal Studios
Stereo D (stereo conversion)
The Third Floor
Trixter
XYZ-RGB
entertainment will be immeasurably
enhanced with both
virtual-reality
experiences and
augmented-reality
experiences.
Robert A. Iger, CEO, Disney
New media = new methods
Capture & Simulate
Photo Credit Weta, TM & (C) 2009 Twentieth Century Fox - All Rights Reserved
WO
RK
STA
TIO
N T
O
PC
Entertainment content creation requires collaboration
between many different groups and organizations
However, current production processes are serial,
fragmented, resource intensive and slow
Image courtesy of Astro
Image courtesy of WETA™ and © Twentieth Century Fox Film Corporation, Not for sale or duplication.
PRODUCTIVITY DELIVERING HIGHLY COMPETITIVE, HIGHLY
CAPABLE CONTENT CREATION PLATFORMS
(3ds Max, Maya, Stingray, Suites)
CONNECTION EXTENDING PROJECT INTEGRATION AND
COLLABORATION – FROM CONCEPT ART TO
DISTRIBUTION
(Shotgun, RV)
SCALABILITY OFFERING GREATER SCALABILITY AND
ACCESSABILITY VIA TRANSFORMATIVE
DELIVERY MECHANISMS
(Cloud services, desktop subscription)
Preparing for the future How Autodesk can help
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